Visual Identity

Pro
TOP_INDEPENDENTTop Independent

Alex Prokhorov

Starting at

$

950

About this service

Summary

We create cohesive and modern visual identity systems that help brands stand out with clarity and consistency. From logos and typography to color systems and brand guidelines, every element is thoughtfully crafted to reflect your brand’s personality and work across all touchpoints. What sets us apart is our focus on practical application—ensuring your identity not only looks great but functions effortlessly in real-world use.

Process

1. Kickoff & Discovery
We start with a short call or questionnaire to understand your business, audience, and goals. This helps us align on direction before diving into design.
2. Creative Direction
We create a moodboard or visual inspiration board to define the tone, style, and visual language. Once approved, this becomes the foundation for the identity system.
3. Logo & Core Elements
We design and present initial logo concepts along with early versions of the color palette and typography. You choose one direction to refine.
4. System Expansion
Once the core elements are locked, we build out supporting visuals like patterns, icons, and social or stationery applications based on your selected package.
5. Guidelines & Final Delivery
We wrap everything into a clear, easy-to-use brand guideline PDF and deliver all final assets—logos, fonts, colors, and templates—in organized folders.
6. Handoff or Add-ons
Need extra help applying your new identity? We can assist with web design, packaging, social rollout, or ongoing design support.

FAQs

  • How long does the process take?

    Typically 2–3 weeks depending on scope and feedback turnaround.

  • Can I request additional assets?

    Yes! We offer add-ons like social templates, packaging, and web design to extend your brand identity.

  • Do you offer revisions?

    Two rounds of revisions are included in the base price. Additional refinements can be scoped if needed.

What's included

  • Logo Design

    Primary logo, secondary logo, and mark/icon variations created for flexibility across print and digital mediums. Includes black, white, and color versions in vector and raster formats.

  • Color Palette

    A carefully selected set of brand colors, including primary, secondary, and neutral tones. Provided with HEX, RGB, and CMYK values to ensure consistency across web and print.

  • Typography System

    A set of font pairings that define the typographic voice of the brand. Includes font families, hierarchy guidelines (headings, body, captions), and usage recommendations.

  • Iconography

    Custom or curated icon set that aligns with the brand’s style. Designed for use across UI, print, and social platforms with clear visual consistency.

Example projects

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Transforming Rule’s digital experience

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Iggy Agency Logo & Showreel

Expand your mind with a digital one

Recommendations

(5.0)

Rob Imrie • AccessFuel

Client • May 29, 2025

Recommended

The Apollo team is great to work with!

Eugene Erin • red_mad_robot

Client • Apr 29, 2025

Recommended

I definitely recommend Alex as a design partner. While working together at red_mad_robot, he consistently brought smart, thoughtful design to the table and made our products look and feel better. He’s got a great eye, really understands how people use things, and knows how to turn messy ideas into clean, clear designs. On top of that, he’s easy to work with and felt like part of the team from day one.

Anton Ekström • Iggy Agency

Client • Apr 23, 2025

Recommended

Apollo supported us in defining our new brand with strong results. Throughout discovery, delivery, and the iterative phases in between, they consistently delivered in a positive and professional manner. The final outcome met our expectations, and we can confidently recommend Apollo to businesses seeking a reliable and capable partner.

Joshua Hulpiau • Nebulae

Client • Apr 18, 2025

Recommended

Been working with Alex for many years now. Always very professional, with great attention to detail and very deep knowledge of modern design principles. Highly recommended to work with Alex

Duration

3 weeks

Skills and tools

Brand Designer

Logo Designer

UI Designer

Figma

Figma

Industries

Design
Marketing
Cryptocurrency & Blockchain

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