Refresh Package - Shapeshifters 👩‍🎤

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About this service

Summary

"Unleash the Power of Transformation with Shapeshifters 👩‍🎤 Brand Refresh Package"
I understand that businesses evolve over time, and your brand should too. That's why I'm thrilled to offer our comprehensive Shapeshifters Brand Refresh Package, designed to help your brand adapt, transform, and thrive in an ever-changing marketplace.
How does it work?
Collaborative understanding: Just like our Starter Brand Package service, our first step is to truly understand your business. We'll start with a thorough consultation to gain insights into your current brand identity and your vision for the future. We'll provide you with an practical questionnaire to delve into every aspect of your brand. From your values and goals to your target audience and market positioning.
Creative Evolution: Crafting a brand refresh proposal that goes beyond a simple logo redesign. That is why we include more deliverables and we leave some room left for the client to choose those who will be relevant for their business. The idea is to provide the elements that will revitalize your entire brand identity, ensuring it remains relevant and captivating to your audience. In addition to the refreshed logo and visual identity, you'll receive a comprehensive info sheet and a detailed work timeline, keeping you informed and in control every step of the way. Each stage of the process, including the brand identity refresh, will come with 2 revisions, ensuring you're delighted with the outcome. More revisions are available for an extra fee.
Brand Manual: Once the brand identity is approved, we'll seamlessly transition into creating a comprehensive Brand Manual that defines your brand guidelines, ensuring consistency across all touch points.
Brand Kit upload: Upon request, and for an additional fee, we offer the option to upload your Brand Kit to Canva, enabling easy access and utilization of your brand assets. Additionally, we can create customized templates tailored to your specific needs, empowering you to efficiently incorporate your brand elements. This service ensures that your branding remains consistent and accessible for your convenience.
Results and Feedback: Analyzing the outcomes of the implemented brand identity requires valuable feedback. Through these consultation calls, clients will receive assistance to make efficient use of the Brand Guidelines. By sharing metrics with the designer, clients will receive a comprehensive report on the effectiveness of their brand application.
I would love to know more about your brand and how you need to connect with your audience. Let's have a chat!

What's included

  • Consultation Call ☎️

    The Refresh Package Shapeshifters includes a FREE Consultation Call of 45 minutes to discuss the most pressing topics you want me to address as well as who are your competitors, Brand Persona and overall status of your current Brand if applicable.

  • Logo Design or Refresh 🔄

    After research and understanding of your Brand Personality this Brand Package can include the design or redesign of a Logo, Secondary Logo, Submark, Typeface and Color Palette selection.

  • Brand Identity 🎨

    Design of stationary (Business cards (up to 5 users), Letterhead, Envelope) , 9 Social Media Posts with caption included for Facebook or Instagram (format to be defined with the client), Packaging Design if applicable otherwise you can choose one (2) from the most relevant brand collaterals. For example: Pens, Cups, T-shirt with logo to name a few.

  • Brand Manual 📒

    Design of a Brand Manual describing: • Strategy. • Brand Personality, Brand persona. • Logo, Secondary Logo, Submark. • Brand guidelines, uses, Typeface, Color Palette. • Applications based on the Brand Identity chosen deliverables.

  • Brand Kit uploaded at Canva 🖼️

    Upon request and for an extra fee: upload of the Brand Kit to Canva and/or creation of templates for the client to use.

  • Brand System Assessment Call back 👩🏻‍🏫

    After delivery of the final product 2 hours of consultation with the client to assess the correct use across platforms and in compliance with brand guidelines. This can be used up to 2 months after delivery in one or two calls. The client will receive the results from this assessment based metrics provided to the designer.


Skills and tools

Brand Designer

Consultant

Social Media Manager

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Instagram