Brand Clarity AuditTsion Tamirat
Before spending thousands on a rebrand, identify exactly what is broken. This is a surgical, honest assessment of your brand from the outside looking in.
Most brand problems are visible but hard to name. You know something is off but you can't pinpoint what or where to start.
This audit does exactly that. I analyze your brand from the outside the way your customers actually see it and give you a clear honest assessment with
a prioritized action plan.
WHAT I ANALYZE:
VISUAL IDENTITY AUDIT:
→ Logo effectiveness and scalability Does it work at all sizes? Is it memorable? Distinctive?
→ Color palette assessment Do your colors communicate the right things? Are they used consistently?
→ Typography review Is your type readable? Does it match your brand
personality? Is it consistent?
→ Visual consistency check Do all your touchpoints look like they belong to the same brand? Website vs social vs email vs business card?
→ First impression testing What does someone think in the first 3 seconds of seeing your brand for the first time?
BRAND POSITIONING REVIEW:
→ Does your visual brand match your actual market position?
→ Are you visually competing in the right category?
→ Does your brand communicate the right price point?
→ Are you differentiated from your main competitors?
COMPETITIVE LANDSCAPE:
→ Analysis of your top 5 competitors
→ Visual mapping of where you sit
→ White space opportunities
→ Where you're blending in
DIGITAL PRESENCE AUDIT:
→ Website brand consistency
→ Social media alignment
→ LinkedIn/Twitter profile review
→ Email signature check
→ App icon if applicable
WHAT YOU RECEIVE:
COMPREHENSIVE REPORT:
A 15-20 page PDF document that:
→ Documents every finding clearly
→ Includes visual examples
→ Rates each area objectively
→ Prioritizes issues by impact
PRIORITY ACTION PLAN:
→ Fix this week (quick wins)
→ Fix this month (important)
→ Fix this quarter (strategic)
→ Long term considerations
VIDEO WALKTHROUGH:
30 minute recorded video walking through every finding so nothing gets lost in reading
OPTIONAL ADD-ON:
45 minute live Q&A call to discuss findings and answer your questions
(add $100)
WHEN TO GET AN AUDIT:
→ Before investing in a rebrand
→ Before a fundraising round
→ Before launching a new product
→ Before a major marketing campaign
→ When sales have plateaued and brand might be a factor
→ When you've outgrown your brand but aren't sure what to do
Timeline: 3-5 days
No revisions needed
it's an honest assessment
FAQs
Tsion's other services
Starting at$299
Duration5 days
Tags
Brand Designer
Brand Strategist
Web Designer
Service provided by
Tsion Tamirat Addis Ababa, Ethiopia
- 6
- Followers
Brand Clarity AuditTsion Tamirat
Before spending thousands on a rebrand, identify exactly what is broken. This is a surgical, honest assessment of your brand from the outside looking in.
Most brand problems are visible but hard to name. You know something is off but you can't pinpoint what or where to start.
This audit does exactly that. I analyze your brand from the outside the way your customers actually see it and give you a clear honest assessment with
a prioritized action plan.
WHAT I ANALYZE:
VISUAL IDENTITY AUDIT:
→ Logo effectiveness and scalability Does it work at all sizes? Is it memorable? Distinctive?
→ Color palette assessment Do your colors communicate the right things? Are they used consistently?
→ Typography review Is your type readable? Does it match your brand
personality? Is it consistent?
→ Visual consistency check Do all your touchpoints look like they belong to the same brand? Website vs social vs email vs business card?
→ First impression testing What does someone think in the first 3 seconds of seeing your brand for the first time?
BRAND POSITIONING REVIEW:
→ Does your visual brand match your actual market position?
→ Are you visually competing in the right category?
→ Does your brand communicate the right price point?
→ Are you differentiated from your main competitors?
COMPETITIVE LANDSCAPE:
→ Analysis of your top 5 competitors
→ Visual mapping of where you sit
→ White space opportunities
→ Where you're blending in
DIGITAL PRESENCE AUDIT:
→ Website brand consistency
→ Social media alignment
→ LinkedIn/Twitter profile review
→ Email signature check
→ App icon if applicable
WHAT YOU RECEIVE:
COMPREHENSIVE REPORT:
A 15-20 page PDF document that:
→ Documents every finding clearly
→ Includes visual examples
→ Rates each area objectively
→ Prioritizes issues by impact
PRIORITY ACTION PLAN:
→ Fix this week (quick wins)
→ Fix this month (important)
→ Fix this quarter (strategic)
→ Long term considerations
VIDEO WALKTHROUGH:
30 minute recorded video walking through every finding so nothing gets lost in reading
OPTIONAL ADD-ON:
45 minute live Q&A call to discuss findings and answer your questions
(add $100)
WHEN TO GET AN AUDIT:
→ Before investing in a rebrand
→ Before a fundraising round
→ Before launching a new product
→ Before a major marketing campaign
→ When sales have plateaued and brand might be a factor
→ When you've outgrown your brand but aren't sure what to do
Timeline: 3-5 days
No revisions needed
it's an honest assessment
FAQs
Tsion's other services
$299