What's included

• Bespoke logo with 2 variations

  A unique logo, with custom typography that expresses your brand identity along with two variations. This will typically include a word mark and an icon only logo. The variations ensure that your logo is always communicating clearly no matter the size of the space it’s put. Along with this you will receive a guide on when to use which logo. Logo’s will be sent in a variety of formats (.svg, .png, .eps & .jpeg) so that you can use them for any project.

• Creative direction

  Before design begins I will send you a questionnaire with a series of questions about your brand and positioning, we will then meet and discuss your ideas and anything you envision for the brand. Based off of our discussion I will create two mood boards that illustrate different directions the branding can take. You will pick one and then the design can start.

• Unique brand colours

  3-5 colours that express your brand identity as well as a guide on how to use them. You will also have the CMYK, RGB and Pantone codes for your brand colours so that you can use these colours on screen and in print with complete accuracy.

• Hand crafted brand marks

  Brand marks include squiggles, shapes or basic illustrations that form part of your brand. They can be used for your website, marketing, packaging, merchandise or anywhere else you see fit. Brand marks are delivered in all the same formats as your logo.

• Clear and simple brand sheet

  Along with your beautiful logo, colours and brand marks you will receive a brand sheet. This explains how to your brand assets to best represent your brand. It also includes a few design mistakes to avoid.

• Social media icons

  Icons for each social media platform as well as a favicon for your website. This ensures that your brand has a cohesive online presence.

• Basic stationary

  An email signature and letterhead template are included as well as instructions on how to use and edit them.

• Mock-ups

  Mock-ups of items that might have your logo, think packaging, coffee cups, signs or even t-shirts. This illustrates how your branding will look and function in the real world. How your brand will “live”.