What's included

• Bespoke logo with 2 variations

  A unique logo, with custom typography that expresses your brand identity along with two variations. This will typically include a word mark and an icon. The variations ensure that your logo is always communicating clearly no matter the size of the space it’s put. Along with this you will receive a guide on when to use which logo. Logo’s will be sent in a variety of formats (.svg, .png, .eps & .jpeg) so that you can use them for any project.

• Strategy session

  Before design begins I will send you a questionnaire with a series of questions about your brand and positioning, we will then meet and discuss your ideas and anything you envision for the brand.

• Brand research

  In depth target market research and competitor analysis to ensure the ideal positioning for you brand. Exploring your brand tone and voice as well as visual identity.

• Creative direction

  Based off of our discussion and the research I've done I will create two mood boards that illustrate different directions the branding can take. You will pick one and then the design can start.

• Unique brand colours

  3-5 colours that express your brand identity as well as a guide on how to use them. You will also have the CMYK, RGB and Pantone codes for your brand colours so that you can use these colours on screen and in print with complete accuracy.

• Hand crafted brand marks and illustrations

  Brand marks include shapes and illustrations that form part of your brand. They can be used for your website, marketing, packaging, merchandise or anywhere else you see fit. Brand marks are delivered in all the same formats as your logo.

• Extensive brand guide

  This document is the ultimate go to for your brand. It sets out how to use your colours, typography, brand marks and of course your logo. It also sets out guidlines for brand tone and communication on various platforms.

• Social media assets

  1. Icons for each social media platform. 2. Favicon for your website. 3. 4 Highlight covers 4. 6 social media templates 5. 1 social video template This ensures that your brand has a cohesive online presence.

• Brand video

  A video showcasing your new branding to launch or reintroduce your brand on social media.

• Stationery

  1. Email signature 2. Letterhead 3. Business cards

• Mock-ups

  Mock-ups of items that might have your logo, think packaging, coffee cups, signs or even t-shirts. This illustrates how your branding will look and function in the real world. How your brand will “live”.