What's included

• Discovery Session Brief

  I will gather information about your company’s history, goals, values, target audience, and competitors through a branding questionnaire or by conducting meeting sessions with relevant stakeholders.

• Stylescapes

  Stylescapes are collections of inspirational images, fonts, colors, textures, and overall visuals that represent a specific style direction for your brand’s logo and overall identity. They provide a platform for visualizing how your brand might look even before designing it. This method facilitates visual communica- tion, ensuring that we are on the same page without relying solely on verbal words.

• Multiple Logo Design Concepts

  After finalizing the stylescape, we move on to the logo creation phase. We begin by brainstorming and sketching multiple logo concepts, narrowing them down to the strongest options. These top concepts are then presented in a polished logo presentation. Based on feedback, we either select the preferred logo or enter a revision stage if needed. Once the final adjustments are made, the logo is finalized, setting the foundation for the rest of the brand elements.

• Brand Typography

  At this stage, we explore various typography options, testing them across different scenarios and combinations.

• Brand Color Palettes

  At this stage, we explore various color options, testing them across different scenarios and combinations.

• Brand Graphics

  Brand graphics are typically inspired directly by the logo. At this stage, we create various graphic elements, such as patterns.

• Brand Layouts

  We combine the top typography, color, and graphic choices to form multiple layout options. After exploring these layouts, the best one is selected for the final design.

• Brand Identity Presentation

  We prepare a professional brand identity presentation that showcases our entire design process, detailing the selection of the most suitable typography, color, graphics, and layouts. The presentation highlights the top options for each brand element and includes examples demonstrating how to best combine them across various brand assets, such as posters, billboards, merchandise, and more.

• Revisions & Refinments

  Typically, revisions are unnecessary at this stage, as every step of the process is executed with precision. However, if small adjustments are needed or unforeseen issues arise, we do offer revisions to ensure the final outcome meets all expectations.

• Brand Guidelines Book

  To maintain brand cohesion across all platforms—whether on a poster, social media, or a website—we create a detailed brand style guide. This guide includes sections for each brand element, such as the logo, colors, typography, and graphics. A brand style guide is essential for ensuring that your brand remains consistent and recognizable, no matter where it’s applied.