Logo Design Based on a Strategic Process

Ardi Dana

(0)

Starting at

600

About this service

Summary

A logo design isn’t just about looking good—it’s about a thoughtful strategy that makes your logo both visually appealing and highly effective.

My logo design package follows a proven process that ensures your logo aligns perfectly with your brand values, resonates with your target audience, and helps you stand out from the competition.

Process

Discovery Session

I will gather information about your company’s history, goals, values,

target audience, and competitors through a branding questionnaire

or by conducting meeting sessions

with relevant stakeholders

2. Stylescape Creation

Stylescapes are collections of inspirational images, fonts, colors,

textures, and overall visuals that represent a specific style direction

for your brand’s logo and overall identity.

They provide a platform for visualizing how your brand might look

even before designing it. This method facilitates visual communica-

tion, ensuring that we are on the same page without relying solely on

verbal words.

3. Brainstorming

At this stage, we analyze all the information and resources gath-

ered from previous stages of the process. We employ tools like mind

mapping to generate ideas regarding metaphors or contexts that

can be utilized in the logo design.

4. Sketching

That’s the most crucial stage of logo design, where the magic hap-

pens. This stage revolves around exploring the wildest ideas and

unleashing creativity. Here, I generate hundreds of rough sketches

and then carefully select the most promising ones for further devel-

opment on the computer.

5. Digitalizing

At this stage, we digitize the top sketches that we selected, explor-

ing them in different variations to generate more ideas within those

directions. Eventually, we narrow down our

selection to the top 3-5 most promising versions

for further development.

6. Logo Concepts Presentation

At this stage, we create a comprehensive presentation for each of

the chosen logo concepts. In these presentations, we

showcase the meaning behind each concept, along with multiple

color lockups, versions, and their application on various brand assets

such as business cards, pins, signage, notebooks,

stickers, and more.

7. Revisions & Refinments

At this stage, we either continue refining the chosen concept or

create another variation for the chosen direction if necessary. Usu-

ally, this step serves as the final touch to the concept selected from

the logo concepts presentation.

8. High-Quality Logo Files

Upon completion of the logo design process, we provide the client

with a set of high-quality final logo files. These files are meticulously

prepared to ensure optimal resolution and clarity across various

applications and mediums. The deliverables include vector files such

as EPS and SVG, which allow for

scalability without any loss of quality. Additionally, we provide raster

files in formats like PNG and JPEG, suitable for

digital and print purposes.

What's included

Discovery Session Documment
I will gather information about your company’s history, goals, values, target audience, and competitors through a branding questionnaire or by conducting meeting sessions.
Stylescape
Stylescapes are collections of inspirational images, fonts, colors, textures, and overall visuals that represent a specific style direction for your brand’s logo and overall identity.
Multiple Logo Concepts
At this stage, we create a comprehensive presentation for each of the chosen logo concepts. In these presentations, we showcase the meaning behind each concept, along with multiple color lockups, versions, and their application on various brand assets such as business cards, pins, signage, notebooks, stickers, and more.
Mini Logo Style Guide
A Mini Logo Style Guide is a condensed document that outlines the essential elements for using a logo consistently and effectively across various platforms. It typically includes:

Duration

1 week

Skills and tools

Brand Designer

Graphic Designer

Logo Designer