The 360 Brand
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About this service
Summary
What's included
Phase 1 – BRAND ANATOMY (10 days)
(strategy, positioning, verbal identity)
➡️ Questionnaire
An in-depth questionnaire aiming to understand you as a founder, the motivations behind your business and your roadblocks and goals.
➡️ Deep dive
Taking the answers from your questionnaire to do my own deep dive on the industry, competitors, audience, and finding white spaces for the brand to capture.
➡️ Strategy Workshop
We start with writing up two creative briefs, and presenting the research to you in the form of different strategic route(s) that the brand could take along with a brand manifesto and a comprehensive stylescape. After this call, we decide which route to pick.
Phase 2 – BRAND ACTIVATION (14 days)
(visual identity, brand touchpoints)
➡️ Brand identity magic
After deciding the strategic route(s) we want to go with, I will work BTS to build out those 2 complete identities- logo, colors, type, extended applications, and communication
➡️ Brand Identity Presentation
We get on a call to go over the identity options and select the best route to proceed with. We discuss the list of applications that will benefit the brand.
➡️ Brand extensions
I will work on refining the selected identity and creating all the additional assets needed for the brand’s different applications. (print collaterals, social media templates, content plan)
Phase 3 – BRAND HANDOFF (3-4 days)
Consistency is key. We want to ensure you’re using your new assets correctly and consistently across all touchpoints. This includes: a comprehensive document on best practices for your assets.
➡️ Final delivery
At this stage, I will prepare the brand guidelines document with all assets and directions to use them.
Example projects
Recommendations
(5.0)
Client • Dec 2, 2024
Recommended
Aishwarya is an excellent communicator and is a fabulous brand strategist :)
Client • Nov 18, 2024
Recommended
It was a great pleasure working with Aishwarya and her team! I enjoyed their organizational skills, creative thinking, and rapid responsiveness. Absolutely would recommend!
Recommended
Matt recommends working with Aishwarya
Client • Oct 29, 2024
Client • Nov 13, 2024
Recommended
Aishwarya is an exceptional brand designer who brings both remarkable creativity and professionalism to every project. I've worked with her on two brand initiatives and was consistently impressed by her responsiveness, innovative thinking, and ability to deliver outstanding results. Her work was so impressive that I referred her to a colleague who was equally delighted. Aishwarya's talent for translating concepts into compelling designs makes her an invaluable creative partner.
Freelancer • Nov 2, 2024
Recommended
Working with Aishwarya is every contractor’s dream. She’s amazing to communicate with she knows how to communicate and get work done in a professional way
Client • May 20, 2024
Recommended
Kartik at Notcoy hired Aishwarya and recommends working with them
Client • Dec 17, 2023
Recommended
Working with Aishwarya was a delightful experience; she consistently addressed my unique needs and specific requirements. Her communication skills and work ethic were exceptional.
Client • Oct 30, 2023
Recommended
Loved working with Aishwarya! She is thorough, timely, organized, creative, and passionate about what she does.
Client • Sep 7, 2023
Recommended
Aishwarya is amazing!! Such an eye for detail and the COPYWRITING was so great too! I loved the memes and fun personality. Highly recommend!
Client • Aug 27, 2023
Recommended
Johnluke recommends working with Aishwarya
Client • May 23, 2023
Recommended
Such a pleasure partnering with the Brand Therapy team. The creative and copy is always beautiful, on brand and engaging.
Recommended
I loved how much I could trust Aishwarya. Our content receives so many compliments.
Client • Jul 27, 2023
Recommended
Cecilia recommends working with Aishwarya
Client • Jan 4, 2024
Recommended
Cecilia recommends working with Aishwarya
Client • Dec 11, 2023
Client • Apr 10, 2023
Recommended
Fantastic work helping me formalize and brand book for an existing concept, design a logo for a new concept, and design a beautiful and visual menu. Great creativity. Would love to collaborate with Aishwarya again!
Client • Mar 23, 2023
Recommended
I recently started working with Brand Therapy, and I cannot recommend them highly enough! Since the time I started working with them, they exceeded my expectations in every way possible. What really stood out to me was their ability to create tailored marketing strategies that were perfectly aligned with my business objectives. They didn't try to push a one-size-fits-all approach on me - instead, they took the time to understand my unique needs. Can't recommend them enough. :)
Client • Feb 21, 2023
Recommended
Aishwarya and her team have been nothing short of fantastic to work with. They dove in immediately to digest our brand and audience. They contribute original ideas and are highly organized, responsive, and on time. In addition, they're open, learning, and adjusting as the market provides feedback on their work. They are a scrappy team that is a pleasure to work with.
Skills and tools
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