I specialize in helping businesses create brand identities that resonate with their intended audience. My approach involves collaborating with clients to understand their core values, purpose, and target market. I believe that a strong foundation is crucial for developing a cohesive brand identity that accurately represents the business.

To achieve this, I begin with a discovery phase where I work closely with clients to align their brand goals with their audience's needs. This involves designing the brand attributes in words before moving on to visual translation. My branding process is a tried and tested framework that I have developed through years of formal design education and professional experience. This approach has proven successful in numerous branding and rebranding projects.