At the end of this creation process you will have a complete, scalable, modular visual identity system. This is a valuable service for startups and companies that can't invest in the brand strategy process currently, that already have clear vision, market understanding, and customer understanding, and need all of that visually communicated in an effective, timeless manner. The design process is holistic. Everything needs to work with eachother at every step of the way, so the deliverables won't be developed like a checklist, rather as a continuous process right up until the final delivery. A rough rundown of how this process usually looks like is this, although you may ask for changes in this process outline if you need it to better fit your schedule and needs: 1. You will receive a curated brand questionairre to fill out to uncover main goals and insights; 2. We will hop on a call together to discuss these points and narrow down goals and needs, as well as deliverables, and I can answer any questions you may have; 3. We start with a couple mini 'stylescapes' - a visual representation of the direction for your visual identity, for you to review; 4. We develop the logo in 3 stages (you can choose these to be meetings or email presentations) - conceptualization, iteration and finalization. 5. Throughout the previous steps insights about color theory and typography will have already been revealed and a first draft of these deliverables will have already been made. Now they would be presented and you can choose to iterate on them further. 6. After we have completed the previous steps, we will put them all together for you to review. If all is good, based on this the brand guidelines document will be created, all the necessary file formats will be created, and everything will be hosted in a Google Drive folder for you to access for a period of 6 months. If you have absolutely any questions about anything you are welcome to get in touch below and I will get to you as soon as possible!