"I need a Visual Identity"Boris Vicanovic
At the end of this creation process you will have a complete, scalable, modular visual identity system. This is a valuable service for startups and companies that can't invest in the brand strategy process currently, that already have clear vision, market understanding, and customer understanding, and need all of that visually communicated in an effective, timeless manner.
The design process is holistic. Everything needs to work with eachother at every step of the way, so the deliverables won't be developed like a checklist, rather as a continuous process right up until the final delivery.
A rough rundown of how this process usually looks like is this, although you may ask for changes in this process outline if you need it to better fit your schedule and needs:
1. You will receive a curated brand questionairre to fill out to uncover main goals and insights;
2. We will hop on a call together to discuss these points and narrow down goals and needs, as well as deliverables, and I can answer any questions you may have;
3. We start with a couple mini 'stylescapes' - a visual representation of the direction for your visual identity, for you to review;
4. We develop the logo in 3 stages (you can choose these to be meetings or email presentations) - conceptualization, iteration and finalization.
5. Throughout the previous steps insights about color theory and typography will have already been revealed and a first draft of these deliverables will have already been made. Now they would be presented and you can choose to iterate on them further.
6. After we have completed the previous steps, we will put them all together for you to review. If all is good, based on this the brand guidelines document will be created, all the necessary file formats will be created, and everything will be hosted in a Google Drive folder for you to access for a period of 6 months.
If you have absolutely any questions about anything you are welcome to get in touch below and I will get to you as soon as possible!
What's included
Logo
Through an iterative design process based on goal and insight exploration we will develop a timeless wordmark or pictogram logo. We will go through a concept stage, iteration stage and finalization stage. The final product should be iconic, aligned with your mission and stay competitive in your market for many years or even decades. You will receive the logo in 5 main file formats - additional formats available upon request!
Typography
Typography should be aligned to your brand tone and messaging, as well as most common use-cases. I will create a typography system that will be complementary to the rest of the identity, that will communicate a point to your customers, and that you can easily use to create marketing materials or further design work. I can create free or paid typography systems alike.
The created typography system will be outlined in the brand guidelines book.
Color Theory
Color doesn't have inherent meaning, we give the color meaning through a holistic visual communication system. Red might mean one thing on one side of the planet, and a completely different thing on the other side of the planet. I will go through my facilitated color exploration framework that will define the best color pallete possible for your industry and desired market positioning.
The created color system will be outlined in the brand guidelines book.
Brand Guidelines book
A great visual identity system is nothing without great execution. A brand guidelines book is concise guide that not only explains the created elements, but provides instructions on how to effectively utilise these elements.
This will be more of a "Graphic Standards Manual" compared to the complexity of brand guidlines needed for full brand identity and strategy projects.
Example work
Boris's other services
Starting at$2,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Suite
Notion
Art Director
Brand Designer
Graphic Designer
Service provided by
Boris Vicanovic proBosnia and Herzegovina
- $25k+
- Earned
- 21
- Paid projects
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- Rating
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"I need a Visual Identity"Boris Vicanovic
Starting at$2,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Suite
Notion
Art Director
Brand Designer
Graphic Designer
At the end of this creation process you will have a complete, scalable, modular visual identity system. This is a valuable service for startups and companies that can't invest in the brand strategy process currently, that already have clear vision, market understanding, and customer understanding, and need all of that visually communicated in an effective, timeless manner.
The design process is holistic. Everything needs to work with eachother at every step of the way, so the deliverables won't be developed like a checklist, rather as a continuous process right up until the final delivery.
A rough rundown of how this process usually looks like is this, although you may ask for changes in this process outline if you need it to better fit your schedule and needs:
1. You will receive a curated brand questionairre to fill out to uncover main goals and insights;
2. We will hop on a call together to discuss these points and narrow down goals and needs, as well as deliverables, and I can answer any questions you may have;
3. We start with a couple mini 'stylescapes' - a visual representation of the direction for your visual identity, for you to review;
4. We develop the logo in 3 stages (you can choose these to be meetings or email presentations) - conceptualization, iteration and finalization.
5. Throughout the previous steps insights about color theory and typography will have already been revealed and a first draft of these deliverables will have already been made. Now they would be presented and you can choose to iterate on them further.
6. After we have completed the previous steps, we will put them all together for you to review. If all is good, based on this the brand guidelines document will be created, all the necessary file formats will be created, and everything will be hosted in a Google Drive folder for you to access for a period of 6 months.
If you have absolutely any questions about anything you are welcome to get in touch below and I will get to you as soon as possible!
What's included
Logo
Through an iterative design process based on goal and insight exploration we will develop a timeless wordmark or pictogram logo. We will go through a concept stage, iteration stage and finalization stage. The final product should be iconic, aligned with your mission and stay competitive in your market for many years or even decades. You will receive the logo in 5 main file formats - additional formats available upon request!
Typography
Typography should be aligned to your brand tone and messaging, as well as most common use-cases. I will create a typography system that will be complementary to the rest of the identity, that will communicate a point to your customers, and that you can easily use to create marketing materials or further design work. I can create free or paid typography systems alike.
The created typography system will be outlined in the brand guidelines book.
Color Theory
Color doesn't have inherent meaning, we give the color meaning through a holistic visual communication system. Red might mean one thing on one side of the planet, and a completely different thing on the other side of the planet. I will go through my facilitated color exploration framework that will define the best color pallete possible for your industry and desired market positioning.
The created color system will be outlined in the brand guidelines book.
Brand Guidelines book
A great visual identity system is nothing without great execution. A brand guidelines book is concise guide that not only explains the created elements, but provides instructions on how to effectively utilise these elements.
This will be more of a "Graphic Standards Manual" compared to the complexity of brand guidlines needed for full brand identity and strategy projects.
Example work
Boris's other services
$2,500