Branding Pro 🚀

Hari Krishnan

Starting at

2,400

About this service

Summary

Experience a complete branding journey, including brand discovery, market analysis, logo design, comprehensive brand guidelines, and a full suite of social media and stationery collateral. This service covers all aspects of brand development to ensure a cohesive and impactful brand presence.

Process

Brand Discovery and Strategy Development

We will connect over a call 💬 to discuss

Brand Core Definition:

Conduct deep discussions and workshops to define the essence and core values that represent the brand's identity and mission.

Brand Personality Definition:

Explore and articulate the brand's personality traits and attributes that resonate with the target audience.

Brand Voice & Tone Definition:

Establish guidelines for how the brand communicates, ensuring consistency across all touchpoints.

Visuals:

Develop a visual concept that aligns with the brand's core values and personality.

Value Proposition & Messaging Pillars:

Define unique selling points and key messages that differentiate the brand from competitors.

Target Audience:

Create detailed buyer personas to understand the demographics, behaviors, and needs of the target audience.

Competitor Analysis:

Conduct a thorough analysis of competitors' branding strategies to identify opportunities and positioning gaps.

2. Creative Direction and Visual Identity:

Moodboard & Creative Direction Explanation:

Curate a moodboard that visually represents the brand's aesthetic direction and communicates its essence.

Logo Design Suite:

Create a suite of logos for versatility and brand recognition:

➡️ Primary Logo

➡️ Secondary Logo

➡️ Submark

➡️ Favicon for digital presence.

Colors System:

Develop a cohesive color palette that reflects the brand's personality and resonates with its audience.

Font System:

Select fonts that complement the brand's visual identity and ensure readability across various mediums.

Brand Imagery:

Design a set of 8 branded visuals that capture the brand's essence and storytelling.

Brand Pattern:

Create 2 to 3 unique brand patterns that can be used across various applications to reinforce brand identity.

3. Visual Identity Application:

Brand Stationery:

Design and produce branded stationery items such as business cards, letterheads, and thank you cards.

Brand Collateral:

Develop branded merchandise and collateral that extends the brand identity, such as pens, notebooks, phone cases, or apparel.

4. Implementation and Launch (Add on) ➕

Apply the new visual identity across all brand touchpoints including digital platforms, physical spaces, and marketing materials.

Plan and execute a strategic launch campaign to introduce the refreshed brand identity to stakeholders and target audience.

5. Monitoring and Feedback (Add on) ➕

Monitor brand perception and engagement metrics post-launch to evaluate the effectiveness of the new visual identity.

Gather feedback from internal stakeholders and customers to make necessary adjustments and improvements.

What's included

Brand Discovery and Strategy 💡
Comprehensive analysis to uncover core brand values • Development of brand voice & tone, value proposition and creative angle • Target audience and competitor analysis.
Creative Direction and Visual Identity ✨
Developement of moodboard creationn tolockonthe look n feel • Visual Identity that includes : Logo Suite • Primary logo • secondary logo • submark • favicon. Usage Guidelines: Detailed guidelines ensuring consistent application of brand elements • Color System: 2X concepts with digital and print values, plus pairing suggestions • Font System: 2x font concepts with free and paid options for flexibility and accessibility. • Imagery and Illustrations Guidelines : Guidelines for imagery and illustrations to maintain visual consistency. • Icons Set: Custom set of icons aligned with brand style and values. • pattern • social media template • emailer template
Brand Elements and Stationery Options
• Brand Elements:Up to 5 branded graphics and digital elements. • Brand Stationery Options: Design and layout options for business cards, letterhead, and thank you cards. • Modification Rounds: Up to 2 rounds of modifications for key assets to ensure client satisfaction.

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer