Branding Sprint

Hari Krishnan

Starting at

1,000

About this service

Summary

A design sprint to create a brand logo and identity, perfect for when you don’t have the time or budget for a full-scale branding exercise. Includes a logo suite, color system, font system, brand elements, and a 5-page brand book for consistent application.

Process

Discovery & Strategy : Kick-off Meeting: Understand client’s needs, goals, and vision Questionnaire: Gather insights on brand preferences and direction.

Research & Concept Development: Market Analysis: Research industry and competitors. Moodboards: Develop and present visual moodboards for feedback.

Initial Design Concepts: Logo Concepts: Create two logo concepts with variations.Color System: Develop two color system concepts. Font System: Curate two font system concepts.

Review & Feedback: Presentation: Show initial concepts to the client. Feedback: Gather and analyze client feedback.

Revisions & Finalization: First Revisions: Implement initial feedback. Final Adjustments: Make final modifications.

Brand Elements & Brand Book: Brand Elements: Design up to 5 supporting graphics. Brand Book: Compile a 5-page brand book with guidelines. Final Presentation: Present all deliverables.

Handover: Provide final files and brand book. Project Closure: Conduct a final review meeting.

What's included

Logo Suite
Includes a primary logo, secondary logo, submark, and favicon to ensure versatility across various platforms.
Color System
Two color concepts, each with brand colors and their digital and print values, plus pairing suggestions.
Font System
Two font concepts with both free and paid options (if applicable), ensuring flexibility and accessibility.
Brand Elements & Supporting Graphics
Up to 5 branded graphics and digital elements to maintain visual consistency.
5 page brandbook
A concise brand book outlining logo usage, color palette, typography, and brand elements for consistent application.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer