Crafting Your Brand's Unique Visual Identity
Arjun Patel
(0)
Starting at
$
350
About this service
Summary
I create Brand Visual Identity systems with a focus on understanding your brand from the inside out.
Process
Discovery: This stage involves researching market trends, understanding brand positioning, and learning about the target audience to gain a clear perspective on your brand's context.
Persona Analysis: In this phase, I create persona maps to understand the behaviors, needs, and motivations of your target audience, guiding the design decisions that follow.
Concept Development: This is where I generate moodboards and explore various design concepts, playing with different forms, colors, and styles to find a unique visual identity.
Design Refinement: At this point, I work through iterations, fine-tuning the design system based on feedback and ensuring that it aligns with your brand's goals and values.
Finalization: The last stage involves polishing and perfecting the design system, ensuring consistency and cohesion across all elements. This step is where the final touches are added to create
What's included
Logo
Logo, Logomark & Wordmark
Brand Guide
An extensive Brand Guide for your company or organisation which will include the Brand Visual Identity system and how to use it. (Will include logos, fonts, colour palette and patterns)
Brand Visual Identity System (optional)
A comprehensive document that takes one through the entire design process of creation of the Visual Design System
Logo Animation (optional)
A 5 to 15 second logo animation for your brand.
Example projects
Duration
3 weeks
Skills and tools
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Procreate
Industries
Personal Branding
Social Media
Brand Marketing
Work with me