Brand Identity (Starter)

Alix Chavez

(0)

Starting at

500

About this service

Summary

This is the perfect brand package for meaningful startups looking for visuals as well as an online presence.

Steps for completing your project

01: Discovery

I will send a briefing questionnaire to you. Please fill it out and send it back at your earliest convenience and let me know when you're free to schedule a call for our discovery session to get the project started!

02: Briefing & Consultation

I gather all the information about your business and industry to know your current market position and where you aim to be. Typically, this is discussed during a call, but you can also provide the information in a written brief.

03: Research & Creative Direction

I conduct industry research to determine how to differentiate your brand and set you apart from your competitors. From there, I’ll provide 03 moodboards and creative direction backed by a clear strategy.

04: Design

I put my expertise to use and outline your brand strategy and fully develop the best visual concept for your brand based on your chosen moodboard. Up to 3 rounds of revisions are included.

05: Brand Guidelines

Upon receiving your approval proceed to develop the brand guidelines. This ensures that anyone working with your brand can make the most of it and maintain consistency across all aspects.

06: Delivery & Brand Workshop

Deepen your brand understanding during our workshop—I'll provide all files (AI, SVG, PNG, JPEG) and make sure any questions you have are answered.

What's included

POSITIONING STRATEGY
- TARGET MARKET - COMPETITOR AUDIT - DIFFERENTIATION STRATEGY
BRAND PERSONA
- ARCHETYPE PERSONALITY FRAMEWORK - BRAND VOICE - LANGUAGE + VOCABULARY
BRAND IDENTITY SYSTEM (Source Files)
- FULL LOGO SUITE - IMAGE STYLE - SUPPORTING GRAPHICS (PATTERN/ILLUSTRATIONS & ICONS) - BRAND STYLE (GUIDE) - Deliverables: Ai, SVG, JPEG, PNG

Duration

2 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist