Brand Strategy & Identity

Starting at

$

700

About this service

Summary

Start your brand journey with me. I begin by laying the groundwork—the Brand Substance framework, essentially the DNA of your brand. This uncovers beliefs, future goals, strong commitments, and a unique philosophy that resonates with your target audience. Next, we fine-tune your brand's position, making sure it stands out in today's competitive market. Your brand then adopts a distinctive personality, carefully crafted using the right Archetype Personality, Brand Voice, Language, and Vocabulary. We craft compelling messages, relatable stories, and catchy taglines to fuel your brand's narrative. The big reveal? A sleek Brand Identity System featuring logos that make a lasting impression, an eye-catching Image Style, and graphics that capture attention. And to top it off, a strong online presence with Website Design.
This package is meant for thoughtful brands that want to go into the market prepared in every possible aspect
Steps for completing your project
01: Discovery
I will send a briefing questionnaire to you. Please fill it out and send it back at your earliest convenience and let me know when you're free to schedule a call for our discovery session to get the project started!
02: Briefing & Consultation
I gather all the information about your business and industry to know your current market position and where you aim to be. Typically, this is discussed during a call, but you can also provide the information in a written brief.
03: Research & Creative Direction
I conduct industry research to determine how to differentiate your brand and set you apart from your competitors. From there, I’ll provide 03 moodboards and creative direction backed by a clear strategy.
04: Design
I put my expertise to use and outline your brand strategy and fully develop the best visual concept for your brand based on your chosen moodboard. Up to 3 rounds of revisions are included.
05: Brand Guidelines
Upon receiving your approval proceed to develop the brand guidelines. This ensures that anyone working with your brand can make the most of it and maintain consistency across all aspects.
06: Delivery & Brand Workshop
Deepen your brand understanding during our workshop—I'll provide all files (AI, SVG, PNG, JPEG) and make sure any questions you have are answered.

What's included

  • 1) BRAND SUBSTANCE

    - BELIEFS - THE FUTURE BRAND - COMMITMENTS - PHILOSOPHY

  • 2) POSITIONING STRATEGY

    - TARGET MARKET - COMPETITOR AUDIT - DIFFERENTIATION STRATEGY

  • 3) BRAND PERSONA

    - ARCHETYPE PERSONALITY FRAMEWORK - BRAND VOICE - LANGUAGE + VOCABULARY

  • 4) COMMUNICATIONS FRAMEWORK

    - CORE MESSAGE FRAMEWORK - STORY FRAMEWORK - TAGLINE & HOOKS

  • 5) BRAND IDENTITY SYSTEM (SOURCE FILES)

    - FULL LOGO SUITE - IMAGE STYLE - SUPPORTING GRAPHICS (PATTERN/ILLUSTRATIONS & ICONS) - BRAND STYLE (GUIDE) - Deliverables: Ai, SVG, JPEG, PNG

  • 6) ONLINE PRESENCE

    - LANDING PAGE (WEBSITE DESIGN) - Wordpress


Duration

3 weeks

Skills and tools

Graphic Designer
Brand Strategist
Web Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
WordPress

Work with me