Brand Strategy & Identity
Alix Chavez
Starting at
$
700
About this service
Summary
What's included
1) BRAND SUBSTANCE
- BELIEFS - THE FUTURE BRAND - COMMITMENTS - PHILOSOPHY
2) POSITIONING STRATEGY
- TARGET MARKET - COMPETITOR AUDIT - DIFFERENTIATION STRATEGY
3) BRAND PERSONA
- ARCHETYPE PERSONALITY FRAMEWORK - BRAND VOICE - LANGUAGE + VOCABULARY
4) COMMUNICATIONS FRAMEWORK
- CORE MESSAGE FRAMEWORK - STORY FRAMEWORK - TAGLINE & HOOKS
5) BRAND IDENTITY SYSTEM (SOURCE FILES)
- FULL LOGO SUITE - IMAGE STYLE - SUPPORTING GRAPHICS (PATTERN/ILLUSTRATIONS & ICONS) - BRAND STYLE (GUIDE) - Deliverables: Ai, SVG, JPEG, PNG
6) ONLINE PRESENCE
- LANDING PAGE (WEBSITE DESIGN) - Wordpress
Duration
3 weeks
Skills and tools
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