Experiential Activation and Planning ✨
Dralen Lee
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About this service
Summary
As a dedicated professional offering experiential activation and planning services, my passion lies in curating immersive brand experiences that drive community engagement and lasting impact. I specialize in crafting strategic, creative, and memorable activations designed to forge genuine connections between brands and their audiences. My commitment is to deliver high-quality experiences that leave a lasting impression and foster meaningful relationships for the brands I serve.
What's included
Activation Footprint Planning
Crafting a detailed layout for an event space, strategically placing elements to guide flow and engagement for a seamless guest experience.
Vendor Coordination
Negotiating contracts and coordinating with suppliers. Encompassing acquiring furniture, decor, and technical requirements to create a relaxed yet professional ambiance at the event.
Art Direction
Overseeing and coordinating the various aspects of graphic design within project scope. This includes tasks such as project planning, resource allocation, team coordination, ensuring design quality, meeting deadlines, and aligning designs with overall objectives and branding guidelines.
Budgeting
Estimating the costs of various activities or projects, allocating resources accordingly, monitoring expenses, and ensuring that financial objectives are met within the available funds.
Strategy Development
Detailing every aspect of the experience, including logistics, venue selection, production, staffing, technology integration, and any necessary permits or licenses.This involves aligning the experience with brand messaging and values.
Example projects
Skills and tools
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