Brand Strategy & Identity Design
Dhruv Sachdeva
5
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About this service
Summary
The goal of this service is to take your brand from an idea to a unique identity, using the concepts of design thinking, representation, and problem solving to with the brands distinctive visual identity.
Project Goals:
Find the solid points & creatively position the brand.
Define the four key pillars of Mission, Vision, Purpose & Values
Craft a tagline that combines these values in a concise format
Develop the set of visual brand tokens based on the brand positioning
Prepare a brand guideline document
Scope:
Tall:
Grande:
Venti:
🎈FAQ
Will I have your advice or consultancy after the project is done?
Yes, I would be more than happy to play a role in brand's creative direction or anything design-related.
What is a Brand Style Guide?
Brand guidelines are a suite of documents that set out how to use the brand's design elements. I like to call the small variables that put together the overall visual identity as 'Brand Tokens.' The Brand style guide helps in the guidance of how the brand tokens need to be used over time. It is specifically useful if you work with multiple designers, to translate what your brand is about.
What's included
Brand interpretation
Brand interpretation & exploration to understand the identity of the brand and its goals deeply. Along with client meetings, a customised branding questionnaire goes a long way to understand it well in the way the client perceives it to be
Brand Strategy
The brand strategy includes a set of strategic components that capture the essence of who & what the brand is. Every touchpoint of that should be anchored is distilled down into compact words, phrases, and personas. These elements help us stay focused and grounded and serve to define our ideal reputation.
Visual design guidelines
The visual guidelines outline the core assets of the brand identity and strategy to serve as direction and a resource, offering visual and verbal components, as well as guidance for creating strong, recognizable, and effective communications.
Implementable assets
Actual usable assets for the brand from packaging to social media guidelines.
Example projects
Recommendations
(5.0)
Client • Jun 26, 2023
Recommended
Dhruv is an exceptional creative. He went above & beyond to capture the essence of our brand vision, and we are thrilled with the outcome. He clearly knows the industry, has an avant-garde approach, and was patient and keen with feedback.
Client • May 3, 2023
Recommended
It was an absolute pleasure working with Dhruv. He went above and beyond of what was required of him. The design process was effortless and the results were absolutely spot on. Dhruv managed to capture the over-all feel of my brand really well. He was very open to feedback which caused 0 friction during the entire process of us working together. Highly recommended his services.
Client • Apr 7, 2023
Recommended
Working with Dhruv was an absolute pleasure - he's a truly exceptional graphic designer. His talent for ideation and execution is unmatched, and his communication skills are excellent. Throughout the entire project, he demonstrated a level of professionalism and creativity that far exceeded our expectations. We were blown away by the quality of his work and how he brought our vision to life. We couldn't be happier with our experience working with him and would highly recommend him to anyone looking for a top-notch graphic designer.
Skills and tools
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