What's included

• Comprehensive Data Analysis Report

  Description: A detailed report providing insights into customer behaviour, identifying conversion roadblocks, evaluating the performance of various pages and channels, and assessing site speed analytics. Goal: To establish a benchmark of current website performance and highlight crucial areas for enhancement.

• UX Best Practices Alignment Analysis

  Description: A thorough review of the website's user experience against established best practices and comprehensive checklists, to enhance navigation, accessibility, and overall user satisfaction. Goal: To elevate the website's user experience by aligning with top UX standards and practices.

• In-depth Customer Research Compilation

  Description: Development of buyer personas and analysis of exit-intent surveys, post-purchase surveys, and general user satisfaction surveys to deeply understand customer needs and experiences. Goal: To uncover user motivations, improve communication clarity, enhance offer relevance, and reduce distractions and anxieties that hinder conversion.

• Hypothesis Formation for Optimization

  Description: Creation of a prioritized list of data-driven hypotheses aimed at website optimization, detailing potential improvements for user experience and conversion rates. Goal: To establish a strategic plan for subsequent A/B testing and implementation of enhancements.