Email Automation Setup | Behaviour-Based Campaigns

Pro

Diana Buda

Contact for pricing

About this service

Summary

Need to follow up automatically after a sign-up, event, or product view? I’ll help you plan, design, build, and launch a complete automated email flow.
Whether it’s an abandoned cart, resource download, or webinar registration, I’ll set up a 3-part email automation that’s clean, responsive, and built to convert, delivered directly into your Mailchimp or HubSpot setup.

Process

Discovery & Brief We'll kick off with a short call or brief to understand your goal, platform, and audience.
Mapping the Flow I’ll help you define your automation logic — what triggers it, how many steps, and what each message should do.
Design Each email will be visually designed in your preferred format, with 2 rounds of revision to refine layout and tone.
Development Emails will be hand-coded in HTML, optimised for dark mode and mobile, and tested for reliability.
Setup & Handoff I’ll implement your automation directly in Mailchimp or HubSpot, test the journey, and leave everything ready to go live.

What's included

  • Automation Strategy Plan

    We’ll map your user journey and define the automation logic together, including triggers, timing, and messaging for up to 3 emails. You’ll receive a clear flowchart or outline ready for implementation.

  • Emails Designed

    I’ll create visual designs for your automation in Figma, XD or Photoshop — tailored to your brand and designed for clarity and performance. Includes 2 rounds of design revisions.

  • Emails Coded & Tested

    Fully responsive HTML emails, dark mode ready and accessibility-checked. I’ll test across major devices and email clients, and provide production-ready code and image assets.

  • ESP Setup & Automation Build

    Your automation will be implemented and scheduled directly in Mailchimp or HubSpot. This includes setting up logic, adding content, and testing the full journey before launch.

Recommendations

(5.0)

Bogdan Bucur • Verve Partners

Client • May 22, 2025

Recommended

Working with Diana on our email campaigns has been a game-changer. She combines razor-sharp design instincts with deep technical chops, whether it’s crafting pixel-perfect, responsive templates in CSS and JavaScript or troubleshooting deliverability in Litmus, she does it all with ease. Diana’s work doesn’t just look beautiful; it generates real results. She fine-tunes layouts and code to boost open and click-through rates, A/B tests modules, and leverages AI tools to refine and perfect.

Qasim Aziz • Verve Partners

Client • May 22, 2025

Recommended

Working with Diana was a privilege. She was the email expert on the team, bringing full attention to every campaign. She made sure our emails worked across all clients. Created well documented processes guides, improved accessibility, responsive emails, and used Litmus for thorough testing and analytics. She went beyond builds — advising on subject lines, CTAs, A/B testing, and tracked performances. Adept with platforms like Mailchimp, Hubspot, and Litmus, and was always eager to try new things.

Skills and tools

Graphic Designer

Email Marketing Designer

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Canva

Canva

Figma

Figma

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