Email Journey Design | Onboarding & Nurture Sequences

Pro

Diana Buda

Contact for pricing

About this service

Summary

Need to welcome, onboard, or guide new subscribers? I’ll design a 3-part email journey tailored to your goals and brand. From strategy to design and development, you’ll get a clear, professional sequence that looks great and works across all devices. Built with best practices, accessibility, and performance in mind.

Process

Discovery & Brief We’ll start with a short call or written brief to define your audience, goal, brand tone, and technical requirements.
Journey Mapping I’ll create a simple, visual journey plan showing each step in the sequence: what’s sent, when, and why.
Design Once the plan is approved, I’ll design each email with clear hierarchy, accessible layouts, and mobile-first visuals in Figma, XD, Photoshop or Canva. Includes up to 2 rounds of design revisions to ensure it’s just right.
Development Each email will be coded in responsive HTML, optimised for dark mode, tested across major email clients, and accessibility-checked.
Delivery You’ll receive all final files: designs, HTML, assets, and implementation-ready documentation for your ESP or automation platform.

What's included

  • Journey Plan

    We’ll define your email journey together. We will establish goals, audience, timing, and key message for each touchpoint. You’ll receive a clear journey map with recommendations for structure, tone, and content.

  • Journey Design

    Custom visual design of your 3-part email journey in Figma, Adobe XD, Photoshop or Canva (based on your preference). Clean, on-brand layouts with clear hierarchy, accessible design, and CTA placement. Includes 2 rounds of design revisions to fine-tune the look and feel.

  • Journey Coded

    Fully coded HTML/CSS emails, responsive, accessible, dark mode optimised and tested for mobile and major clients. Ready for upload to your ESP.

  • Journey Assets

    A complete set of production-ready files, including images, code, and documentation, tailored to your ESP's requirements to ensure smooth implementation and future reuse.

Recommendations

(5.0)

Bogdan Bucur • Verve Partners

Client • May 22, 2025

Recommended

Working with Diana on our email campaigns has been a game-changer. She combines razor-sharp design instincts with deep technical chops, whether it’s crafting pixel-perfect, responsive templates in CSS and JavaScript or troubleshooting deliverability in Litmus, she does it all with ease. Diana’s work doesn’t just look beautiful; it generates real results. She fine-tunes layouts and code to boost open and click-through rates, A/B tests modules, and leverages AI tools to refine and perfect.

Qasim Aziz • Verve Partners

Client • May 22, 2025

Recommended

Working with Diana was a privilege. She was the email expert on the team, bringing full attention to every campaign. She made sure our emails worked across all clients. Created well documented processes guides, improved accessibility, responsive emails, and used Litmus for thorough testing and analytics. She went beyond builds — advising on subject lines, CTAs, A/B testing, and tracked performances. Adept with platforms like Mailchimp, Hubspot, and Litmus, and was always eager to try new things.

Skills and tools

Graphic Designer

Email Marketing Designer

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Canva

Canva

Figma

Figma

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