Email Journey Design | Onboarding & Nurture Sequences
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About this service
Summary
What's included
Journey Plan
We’ll define your email journey together. We will establish goals, audience, timing, and key message for each touchpoint. You’ll receive a clear journey map with recommendations for structure, tone, and content.
Journey Design
Custom visual design of your 3-part email journey in Figma, Adobe XD, Photoshop or Canva (based on your preference). Clean, on-brand layouts with clear hierarchy, accessible design, and CTA placement. Includes 2 rounds of design revisions to fine-tune the look and feel.
Journey Coded
Fully coded HTML/CSS emails, responsive, accessible, dark mode optimised and tested for mobile and major clients. Ready for upload to your ESP.
Journey Assets
A complete set of production-ready files, including images, code, and documentation, tailored to your ESP's requirements to ensure smooth implementation and future reuse.
Recommendations
(5.0)
Client • May 22, 2025
Recommended
Working with Diana on our email campaigns has been a game-changer. She combines razor-sharp design instincts with deep technical chops, whether it’s crafting pixel-perfect, responsive templates in CSS and JavaScript or troubleshooting deliverability in Litmus, she does it all with ease. Diana’s work doesn’t just look beautiful; it generates real results. She fine-tunes layouts and code to boost open and click-through rates, A/B tests modules, and leverages AI tools to refine and perfect.
Client • May 22, 2025
Recommended
Working with Diana was a privilege. She was the email expert on the team, bringing full attention to every campaign. She made sure our emails worked across all clients. Created well documented processes guides, improved accessibility, responsive emails, and used Litmus for thorough testing and analytics. She went beyond builds — advising on subject lines, CTAs, A/B testing, and tracked performances. Adept with platforms like Mailchimp, Hubspot, and Litmus, and was always eager to try new things.
Skills and tools
Graphic Designer
Email Marketing Designer
Adobe Photoshop
Adobe XD
Canva
Figma