What's included

• UX writing as the teacher

  Any company with a strong brand needs its own UX copy style guide. Luckily I didn’t need to start these from first principles, but freely borrowed from well-established frameworks, such as Material Design, Apple’s Human Interface Guidelines, or more focused guidelines such as Shopify. But the trouble with guidelines is that, well, nobody reads them. Nobody cares. I quickly realised that the best, most granular guidelines mean nothing unless everybody in the organisation understands their value. The best way to create understanding is by showing. That’s why I make a point of focusing on examples, and running workshops to help my colleagues internalise not only what the guidelines are, but why they matter.