I create clear, memorable visual identities for startups and growing businesses that need to look consistent wherever customers find them. We’ll turn your brand’s personality, audience, and goals into a practical identity you can use across digital and print touchpoints.

Brand discovery: a questionnaire and kickoff to align on your audience, goals, and visual direction.

Creative direction: a focused moodboard covering visual references, color direction, and typography approach.

Logo suite: primary logo, secondary logo or lockup, and icon or mark where appropriate.

Color and typography system: a considered color palette and font recommendations for consistent use.

Brand elements: supporting patterns, icons, or graphic elements tailored to the identity.

Mini brand guide: a PDF with logo usage, colors, typography, and core visual rules.

Final files: web and print-ready logo files, plus editable source files in Adobe Illustrator or Figma where applicable.

Discovery and creative direction

Initial identity concepts

Feedback and refinement

Final brand guide and file handoff

The package includes 2 revision rounds after the initial concept is shared. Delivery is within 2 weeks once I receive your completed brief and required brand content.

Please provide your business name, any required text or tagline, target audience, brand references, and details on where the identity will be used. Copywriting, trademark checks, website development, and social media template production can be scoped separately.