What's included

• Client Portal with Notion

  You’ll have access to everything in one place! Through my Notion client portal, you’ll see each step of the process, stay super organized, and easily provide feedback along the way.

• Brand Strategy

  We’ll work together to sharpen your brand’s mission, purpose, values, and tone of voice, ensuring your brand communicates clearly and effectively.

• 3 Moodboards with Creative Directions

  I’ll create three unique creative direction concepts, each paired with a moodboard to help you visualize different styles and pick the one that best reflects your brand.

• Logo Suites

  A complete suite of logos to cover all your needs: Primary Logo, Secondary Logo, Icon, and Favicon. Delivered in formats for both screen and print: PNG, JPG, and SVG.

• Color Palette

  Your very own custom color system! This includes a color palette designed just for you, along with examples of how to use it effectively for both screen and print, with accessibility in mind.

• Typography

  I’ll recommend a primary and secondary typeface and give you a handy guide on how to use them. You can choose from free or paid fonts (any paid fonts will be the client’s responsibility).

• Photography

  High-quality images that align with your brand, perfect for marketing, social media, and your website. Photo-edit will be done if needed.

• Mock Ups

  I’ll apply your brand identity to real-life mockups—business cards, posters, billboards, social media, and more—so you can see how your brand will look in action.

• Brand Assets

  Pick three brand collateral items that best suits your needs: [Print: Business cards, flyers, signage, banners, menus, stationery, stickers, t-shirts, tote bags, etc.] [Digital: Social media designs (3 posts & 3 stories), an email template, or an ad.]

• Comprehensive Brand Guidelines

  You’ll receive both a 1-page quick reference brand guideline sheet and a full 30-40+ page brand guideline PDF detailing how to use your logo, colors, fonts, and brand elements consistently across all platforms.