Brand Audit
Ozan Karakoc
(0)
Starting at
$
5,000
About this service
Summary
Brand Audit is a thorough examination of your brand — and its competitors in their current state. It is a 4-step health check-up:
1. SEMANTIC AUDIT
Contextual / Historical background > Brand Name and Meaning > Purpose / Mission Statement
> Vision / Mission > Organizational Values
2. VISUAL IDENTITY AUDIT
Logo > Corporate Colors > Icons & Mascots (if applicable) > Visuals > Website
3. VERBAL IDENTITY AUDIT
Tagline > Slogan (if applicable) > Boilerplate (if applicable) > Tone of Voice Analysis > Most Frequently Used Words Analysis
4. STRATEGIC AUDIT
Brand Promise / Value Proposition > Brand Personality > Brand Architecture
Duration
1-2 weeks
Skills and tools
Researcher
Brand Strategist
Keynote
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