Product & UI/UX Design

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Pascal Potvin

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About this service

Summary

I partner with you and your team to transform ideas into user experiences that drive growth and unlock revenue. Together, we’ll create products that resonate with users and elevate your brand.

With 20+ years of experience, I’ve crafted 500+ products used by millions—spanning startups to Fortune 500s. I bring a rare blend of creativity and strategy, turning challenges into opportunities and concepts into results.

I’m obsessed with creating designs that are more than functional—they’re usable, delightful, and unforgettable. My process strikes the perfect balance between user needs, business goals, and captivating brand experiences.

From intuitive workflows to polished visuals, every detail is crafted to not just meet expectations but exceed them. My goal is simple: deliver solutions that leave a lasting impression and make a real impact on your business.

If you’re ready to create something extraordinary, let’s connect and bring your vision to life.

→ Building the next game-changing product? Let’s chat. → Shaping the future of design? I’m here for it.

Delivering through craft. Engaging for impact. Operating with soul.

Process

Discovery: Let’s kick things off with a friendly chat to dive into your project’s needs, your vision, and the ideas you’re excited about.

Design: I’ll craft a stunning design and user experience in Figma, keeping you involved every step of the way. Transparency is key—I’ll share progress and welcome your input throughout.

Refinement: Together, we’ll fine-tune the design, making any adjustments based on your feedback until it feels just right.

Delivery: Once everything’s perfect, I’ll hand over a development-ready Figma file, polished and ready to bring your vision to life.

What's included

Wireframes
Low-fidelity sketches that outline the layout, structure, and functionality of the product. These blueprints focus on user flows, content placement, and interaction design, providing a foundation for collaboration and feedback before visual details are added.
Information architecture
A strategic blueprint of the product’s structure, including site maps, navigation hierarchies, and content organization. This deliverable ensures that users can easily find information and complete tasks efficiently within the system.
Prototypes
Interactive, clickable models that simulate the product's user experience. Prototypes are used to test navigation, workflows, and interactions, ensuring a seamless and intuitive journey for users before moving to full development.
High-fidelity UI designs
Fully polished screens that represent the final visual appearance of the product. These designs incorporate brand guidelines, typography, color schemes, and detailed interactions, presenting a near-final representation for stakeholders and developers
Launch assets
A comprehensive package of materials needed to bring the product to market. This includes marketing banners, app icons, promotional graphics, and branded visuals designed to captivate the audience and ensure a strong launch presence across platforms.

Skills and tools

Art Director

UX Designer

Product Designer