Basic Branding - Competitor Research, Moodboards, & Logo Concept

Starting at

$

1,200

About this service

Summary

Get a strong head start on your brand with competitor research, moodboards, and one custom logo concept. This package includes a creative direction summary, 2–3 moodboards, and a brand foundation built around your voice, mission, and style, ideal for early-stage brands or pre-launch projects that need clarity before the full build.

FAQs

  • Do you include the original vector file in your deliverables?

    Absolutely, you will receive the source file for both the brand guidelines and the logo, along with all the exported design elements.

  • Can you accommodate specific requests or add certain sections that I need?

    Definitely! Please feel free to share your specific requirements directly in our chat, and I'll be happy to put together a customized offer that aligns with your needs.

  • What is included in the Branding Guidelines?

    It includes your logo with alternative layouts, a color palette, brand patterns, typography, guidelines, applications, inspiration mockups, brand values and several other graphic components!

  • Can you explain what you mean by a 'revision'?

    Revisions apply specifically to the logo design. A revision involves making adjustments to the initially submitted concept or designs. However, it's important to note that a revision doesn't entail creating an entirely new concept from scratch.

  • Do I get full ownership of the designs?

    Absolutely. You’ll receive all source files and full commercial rights.

  • Can you design additional branded assets (social media templates, packaging, etc.)?

    Yes! Let me know what you need, and I’ll customize an offer for you.

  • Do you provide web design along with branding?

    Yes, I also offer website design, landing pages, and UI/UX services. If you’re interested, let’s discuss your needs!

What's included

  • 2 Branding Concepts

    Two creative visual directions to explore the look and feel of your brand.

  • Logo Design

    One custom logo concept designed to reflect your brand identity and values.

  • Voice & Tone Guidelines

    Defines how your brand speaks—confident, friendly, professional, etc.—for consistent communication.

  • Mission & Vision Statement

    A clear summary of what your brand stands for and where it’s headed.

  • Style Guide

    A simple visual guide covering your logo, fonts, and color choices for consistent branding.

  • Competition Research

    A document comparing your brand with competitors, identifying gaps and opportunities.


Duration

7 days

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Retail
E-Commerce
Professional Services

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