Brand identity

Pro

Nerijus Danilevicius

Starting at

15,000

About this service

Summary

I help businesses build distinctive brand identities that are rooted in strategy, driven by meaning, and designed to last. Whether you're starting from scratch or evolving an existing brand, I guide you through a collaborative process that aligns your purpose, voice, and visuals into one cohesive system.

From positioning and brand strategy to logo, typography, color palette, and patterns – everything is intentionally crafted to express who you are and connect with your audience across both digital and physical touchpoints. The result isn’t just a pretty logo, it’s a brand that feels like you – consistent, memorable, and built to grow with you.

Process

Discovery Session – We'll align on your goals, audience, and brand essence.

Strategy Workshop – We define positioning, voice, and values.

Visual Exploration – Moodboards and creative direction to lock in style.

Design & Refinement – Logo, typography, color palette, patterns.

Final Delivery – A brand guide and all assets in multiple formats.

FAQs

What if I only need a logo?
A logo is just the tip of the iceberg, I create cohesive brand systems for long-term success. Let’s talk if you need a custom scope.
Will I get a brand book?
Yes! You’ll receive a brand guideline PDF with usage instructions, color codes, and font rules.
Can I use this for both digital and print?
Absolutely, you’ll get files optimized for all platforms: social, web, and print.

What's included

Brand strategy
A foundational strategy outlining brand vision, mission, core values, positioning, and target audience to align design with business goals.
Visual identity system
A cohesive identity including logo, color palette, typography, and brand patterns to ensure consistency across platforms.
Logo package
Primary and secondary logo variations, including vertical, horizontal, and icon-only versions, delivered in multiple formats (SVG, PNG, JPG, PDF).
Typography system
A curated font stack with hierarchy guidelines for headers, body, and accents to ensure clarity and aesthetic consistency.
Color palette
Primary and secondary color selections with hex, RGB, and CMYK codes for digital and print use.
Brand guidelines document
A comprehensive brand manual covering logo usage, color rules, font pairings, tone of voice, dos and don’ts, and real-world mockups.
Social media & print templates
Editable designs for social banners, profile icons, business cards, or posters (optional, depending on project scope).