Klaviyo Shopify Email Marketing Strategy

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About this service

Summary

I’ll help boost your e-commerce email revenue by setting up and optimizing your Klaviyo account, and creating high-converting email flows like welcome and abandoned cart sequences. I’ll design and launch targeted campaigns, segment your audience effectively, and provide data-driven insights to maximize conversions and grow your revenue.

Process

➤Initial Consultation & Setup
We’ll start with a call to discuss your brand’s metrics, current marketing, and success roadmap.
➤Flow & Automation Setup
I’ll design high-quality automated flows like welcome series, abandoned cart, and post-purchase sequences with up to 40 emails.
➤Campaigns & Execution
Launch 2-4 targeted campaigns weekly to drive engagement and revenue. Expect 40-50% of your email revenue to come from campaigns.
➤Ongoing:
Regular A/B testing, weekly reports, and constant optimization to maximize results.

What's included

  • Comprehensive Klaviyo Email Management

    End-to-end management of your Klaviyo account, ensuring seamless execution, performance tracking, and campaign optimization.

  • Creation and Management of High-Converting Pop-Up Forms

    Design and optimize pop-up forms to achieve an 8%-16% submission rate, driving email list growth and increasing customer engagement.

  • Weekly Email Campaigns

    Plan, create, and deliver 3-5 engaging email campaigns per week, tailored to resonate with your audience and achieve your marketing goals.

  • Automated Flows

    Creation of Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Winback, Birthday, VIP Customer, and Product Review/Feedback Flows

  • A/B Testing

    Conduct at least 2-3 A/B tests weekly to refine subject lines, email designs, and content for optimal performance.

  • Client Segmentation

    Build and manage precise customer segments for targeted email communication, enhancing personalization and improving engagement rates.

  • Custom Email & Template Design

    Craft visually appealing and brand-consistent email templates using Figma to enhance your brand’s identity and customer experience.

  • Continuous Optimization

    Perform ongoing testing and refinement of campaigns and flows to ensure peak performance and scalability.


Skills and tools

Email Marketer

Email Marketing Designer

Figma

Figma

Klaviyo

Klaviyo

Shopify

Shopify