Klaviyo Shopify Email Marketing Strategy

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About this service

Summary

I’ll help boost your e-commerce email revenue by setting up and optimizing your Klaviyo account, and creating high-converting email flows like welcome and abandoned cart sequences. I’ll design and launch targeted campaigns, segment your audience effectively, and provide data-driven insights to maximize conversions and grow your revenue.

Process

➤Initial Consultation & Setup
We’ll start with a call to discuss your brand’s metrics, current marketing, and success roadmap.
➤Flow & Automation Setup
I’ll design high-quality automated flows like welcome series, abandoned cart, and post-purchase sequences with up to 40 emails.
➤Campaigns & Execution
Launch 2-4 targeted campaigns weekly to drive engagement and revenue. Expect 40-50% of your email revenue to come from campaigns.
➤Ongoing:
Regular A/B testing, weekly reports, and constant optimization to maximize results.

What's included

  • Comprehensive Klaviyo Email Management

    End-to-end management of your Klaviyo account, ensuring seamless execution, performance tracking, and campaign optimization.

  • Creation and Management of High-Converting Pop-Up Forms

    Design and optimize pop-up forms to achieve an 8%-16% submission rate, driving email list growth and increasing customer engagement.

  • Weekly Email Campaigns

    Plan, create, and deliver 3-5 engaging email campaigns per week, tailored to resonate with your audience and achieve your marketing goals.

  • Automated Flows

    Creation of Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Winback, Birthday, VIP Customer, and Product Review/Feedback Flows

  • A/B Testing

    Conduct at least 2-3 A/B tests weekly to refine subject lines, email designs, and content for optimal performance.

  • Client Segmentation

    Build and manage precise customer segments for targeted email communication, enhancing personalization and improving engagement rates.

  • Custom Email & Template Design

    Craft visually appealing and brand-consistent email templates using Figma to enhance your brand’s identity and customer experience.

  • Continuous Optimization

    Perform ongoing testing and refinement of campaigns and flows to ensure peak performance and scalability.


Skills and tools

Email Marketer

Email Marketing Designer

Figma

Klaviyo

Shopify