Brand Essentials
Iliana K
Starting at
$
500
About this service
Summary
A strong brand is more than just a pretty face. It's about creating an emotional connection with your audience and building trust that lasts. We will work closely together as we get a step closer to a brand that stuns the crowd!
This service is ideal if you:
Fairly new in your business
Want a refresh your existing business
Still not ready to invest in a full brand identity
Process
Discovery Call : Let's chat to discuss the details of your business, your project goals,needs and how I can help you in this process.
Client Portal: After the the first invoice is cleared, you'll receive a link to your own Client Portal. This will contain all the details of the project, including contract, invoices, presentations as well as your Brand Questionnaire waiting to be filled.
Creative Direction: The design stage starts of with research and crafting the brand strategy that will influence the final creative direction. This, as well as 2 moodboards will be shown in another presentation that sets the tone and aesthetics of this project.
Design Phase: Now with the moodboard decided, it's time to design! Based on the insights and chosen creative direction, I will start crafting the visual representation of your brand's personality.
Feedback and Revisions: A design presentation will be uploaded to the client portal once ready. Using the provided form, you can thoroughly give your honest feedback on the design. There are two rounds of revisions to ensure that we absolutely smash the final branding.
Offboarding: Whoo! With everything now approved and the final invoice cleared, it's time to pack up all your goodies and start the offboarding process. This will include all the files, as well as an offboarding guideline to help you navigate all your new brand assets.
What's included
Discovery Consultation
Let's sit down and get to know each other. We'll discuss the details of project, your goals and vision for your brand.
Brand Questionnaire
A comprehensive questionnaire that will be the foundation this project.
Client Portal
You will receive an invitation to your very own client portal on Trello where you can keep track of the project's progress, as well as give any inputs during the process.
Logo Suite
A comprehensive logo kit consisting of primary logo, secondary logo and alternative brand marks that offers visual flexibility on multiple platforms.
Brand Colors
A carefully curated set of colors that both highlight and compliments the brand's value and personality.
Typography
Relay your messages effectively starting from the type. Using a strategic combination that is both attractive and conveys the right vibe.
Brand Pattern
A brand pattern will reinforce your brand recognition across all platforms. It is also a useful element that you can apply into various marketing materials including merchandise and packaging.
2 Revisions
The goal is to get it right from the start, but if not, these revisions round will iron out any kinks.
Mini Brand Guideline
A convenient document that you can refer to stay on top of your brand's new visual.
Example projects
Duration
2 weeks
Skills and tools
Industries
Work with me