Product Offering Roadmap

Luiz Otávio Moreira Abreu

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About this service

Summary

The Product Roadmap starts by understanding the portfolio and competitive arena. By deeply understanding the positioning of the brand and the competition, an opportunities map can be traced.
Together with you, by understanding deeply your brand's and your users' values, we are able to define a possible road to take forward - whether it is by defining what can be rationalised, what needs to be pushed, and what can eventually be added.

Process

The definition of the Product Roadmap usually starts with a kick-off meeting (usually at least 1,5h of duration), in which we get to know each other, and you can understand better what is it that you can expect from the work to be done. In this meeting, content is shared by both sides (on my end, I'll explain thoroughly what projects and past analysis have been done, and on your side, I expect you to share information/reports on the brand, user, and competitors you might have).
If both parts are aligned and agree on the overall process, the analysis phase can begin. During the analysis, there will be an intermediate meeting (again, depending on the size of the project, 1-3h is necessary) to review if the content gathered is aligned with the desired competitive arena (both product and brand-wise). If corrections are needed, two reviews can be used as part of this phase.
Once the analysis is presented and both sides agree on the status, the synthesis and insights phase can begin, with the outcome being delivered and reviewed together, aligning on the next steps recommended to be taken.
The overall process can take from 3 weeks to 9, depending on the complexity and amount of products to be analysed.

What's included

  • Brand Portfolio Mapping

    A clear understanding of the portfolio through a price-category positioning map framework. What will be delivered: One price-category map framework; done in Illustrator and sent as a .pdf format file Revision: Two in total

  • Competition Portfolio Mapping

    A clear understanding of the competitors' portfolio through a price-category positioning map framework What will be delivered: One price-category map framework; done in Illustrator and sent as a .pdf format file Revision: Two in total

  • Portfolio Mapping Analysis

    Through the abovementioned price-category positioning map framework, an understanding of the strongest category from both your brand and competition. What will be delivered: One analysis with insights done in a price-category map framework; done in Illustrator and sent as a .pdf format file Revision: Two in total

  • Insights and Next Steps

    A concise compilation of the current map + possible future ventures to be defined together. What will be delivered: Two slides: one with the current state insights, and the second with what is the advised course of action; done in Power Point and sent as a .pdf format file Revision: One in total

Skills and tools

Product Manager
Product Strategist
Adobe Illustrator
Microsoft Excel
Microsoft PowerPoint

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Example projects

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