Product Offering RoadmapLuiz Otávio Moreira Abreu
The Product Roadmap starts by understanding the portfolio and competitive arena. By deeply understanding the positioning of the brand and the competition, an opportunities map can be traced.
Together with you, by understanding deeply your brand's and your users' values, we are able to define a possible road to take forward - whether it is by defining what can be rationalised, what needs to be pushed, and what can eventually be added.
What's included
Brand Portfolio Mapping
A clear understanding of the portfolio through a price-category positioning map framework.
What will be delivered:
One price-category map framework; done in Illustrator and sent as a .pdf format file
Revision:
Two in total
Competition Portfolio Mapping
A clear understanding of the competitors' portfolio through a price-category positioning map framework
What will be delivered:
One price-category map framework; done in Illustrator and sent as a .pdf format file
Revision:
Two in total
Portfolio Mapping Analysis
Through the abovementioned price-category positioning map framework, an understanding of the strongest category from both your brand and competition.
What will be delivered:
One analysis with insights done in a price-category map framework; done in Illustrator and sent as a .pdf format file
Revision:
Two in total
Insights and Next Steps
A concise compilation of the current map + possible future ventures to be defined together.
What will be delivered:
Two slides: one with the current state insights, and the second with what is the advised course of action; done in Power Point and sent as a .pdf format file
Revision:
One in total
Luiz Otávio's other services
Contact for pricing
Tags
Adobe Illustrator
Microsoft Excel
Microsoft PowerPoint
Product Manager
Product Strategist
Service provided by
Luiz Otávio Moreira Abreu Milan, Italy
Product Offering RoadmapLuiz Otávio Moreira Abreu
Contact for pricing
Tags
Adobe Illustrator
Microsoft Excel
Microsoft PowerPoint
Product Manager
Product Strategist
The Product Roadmap starts by understanding the portfolio and competitive arena. By deeply understanding the positioning of the brand and the competition, an opportunities map can be traced.
Together with you, by understanding deeply your brand's and your users' values, we are able to define a possible road to take forward - whether it is by defining what can be rationalised, what needs to be pushed, and what can eventually be added.
What's included
Brand Portfolio Mapping
A clear understanding of the portfolio through a price-category positioning map framework.
What will be delivered:
One price-category map framework; done in Illustrator and sent as a .pdf format file
Revision:
Two in total
Competition Portfolio Mapping
A clear understanding of the competitors' portfolio through a price-category positioning map framework
What will be delivered:
One price-category map framework; done in Illustrator and sent as a .pdf format file
Revision:
Two in total
Portfolio Mapping Analysis
Through the abovementioned price-category positioning map framework, an understanding of the strongest category from both your brand and competition.
What will be delivered:
One analysis with insights done in a price-category map framework; done in Illustrator and sent as a .pdf format file
Revision:
Two in total
Insights and Next Steps
A concise compilation of the current map + possible future ventures to be defined together.
What will be delivered:
Two slides: one with the current state insights, and the second with what is the advised course of action; done in Power Point and sent as a .pdf format file
Revision:
One in total
Luiz Otávio's other services
Contact for pricing