What's included

• Brand Portfolio Mapping

  A clear understanding of the portfolio through a price-category positioning map framework. What will be delivered: One price-category map framework; done in Illustrator and sent as a .pdf format file Revision: Two in total

• Competition Portfolio Mapping

  A clear understanding of the competitors' portfolio through a price-category positioning map framework What will be delivered: One price-category map framework; done in Illustrator and sent as a .pdf format file Revision: Two in total

• Portfolio Mapping Analysis

  Through the abovementioned price-category positioning map framework, an understanding of the strongest category from both your brand and competition. What will be delivered: One analysis with insights done in a price-category map framework; done in Illustrator and sent as a .pdf format file Revision: Two in total

• Insights and Next Steps

  A concise compilation of the current map + possible future ventures to be defined together. What will be delivered: Two slides: one with the current state insights, and the second with what is the advised course of action; done in Power Point and sent as a .pdf format file Revision: One in total