Google Ads Campaign & Tracking Setup + Ongoing ManagementAmelia McDonald
This service includes complete Google Ads campaign setup and ongoing optimisation and management, focused on lead generation. It covers campaign planning and creation (Search, Display, or Performance Max), conversion tracking implementation via GA4 and GTM, and strategic performance monitoring. Campaigns are refined over time through structural adjustments, A/B testing, keyword and audience optimisation, and continuous analysis, ensuring consistent improvement and meaningful results.
What's included
Conversion tracking setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign structure planning
I design a tailored campaign structure aligned with your goals, ensuring optimal budget use and targeting. This includes analysing data from past campaigns (if available) to identify opportunities and avoid past pitfalls, setting the foundation for a high-performing Google Ads strategy.
Keyword research tailored to your goals
I conduct thorough keyword research to identify high-value terms that match your audience’s search intent, helping to attract quality leads and maximise your ad spend efficiency.
Ad copywriting and asset creation
I craft compelling, clear ad copy and design necessary creative assets that resonate with your target audience and improve click-through and conversion rates.
Audience targeting setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign creation
I build well-structured campaigns tailored to your business goals, using best practices to set up Search, Display, and Performance Max campaigns that drive targeted traffic.
Landing page conversion rate optimisation recommendations
I review your landing pages to identify areas for improvement that can boost user engagement and increase conversion rates. Based on best practices and data insights, I provide actionable recommendations to help turn more visitors into leads or customers.
Ongoing campaign optimisation
I continuously monitor and refine your Google Ads campaigns to improve performance and maximise lead quality. This includes making data-driven adjustments to keywords, ad copy, bids, budgets, and targeting. I also test new strategies and make structural changes, such as reorganising ad groups or adjusting campaign types, based on performance trends, ensuring your campaigns evolve and stay effective over time.
Reporting & campaign management
You’ll receive clear, concise performance reports each month outlining key metrics, insights, and recommended next steps. I handle day-to-day campaign management; monitoring results, spotting issues early, and ensuring your account runs smoothly. This gives you full visibility into what’s working and confidence that your campaigns are in expert hands.
FAQs
I’m happy to audit and improve existing campaigns if they align with best practices. Let me know what you’ve already got running and I’ll advise whether a fresh setup or restructure would be more effective.
Yes, I can set up Display or Performance Max campaigns that include remarketing, as long as the necessary audience signals (like GA4 or Tag Manager events) are in place. If required, I can create these audience signals for you and set up remarketing campaigns once enough data has been collected.
Absolutely. I provide clear, jargon-free monthly reports with context and actionable insights. No guesswork required.
Yes, campaigns can be paused at any time, but the management period runs continuously from the start date unless agreed otherwise before purchase.
I don’t guarantee specific results, as performance depends on factors like budget, competition, landing pages, and market demand. What I do guarantee is expert setup, full transparency, and strategic, data-led management.
There’s no one-size-fits-all, but I recommend a minimum monthly ad spend of $300–$500 to gather meaningful data and begin seeing results. I can help you assess what’s realistic for your goals and industry.
Yes. While I don’t design landing pages, I’ll review your existing one(s) and offer feedback on how to improve relevance, speed, and conversion performance based on ad strategy.
I actively monitor tracking health and performance. If something breaks, I’ll investigate and resolve it at no extra charge; keeping your data reliable is part of the service.
I can advise on fixing disapprovals related to policy violations or ad content. However, I don’t work with suspended accounts or offer appeals for banned advertisers.
Yes, you can view examples of past results in the bio section of my profile. These include anonymised summaries of client campaigns and performance improvements.
I typically complete setup within 5–7 working days, depending on how quickly I receive the necessary access and information. I’ll confirm timelines with you once we start.
Amelia's other services
Starting at$400 /mo
Tags
Google Ads
Google Analytics
Google Search Console
Google Tag Manager
Google Ads Specialist
Lead Generator
Service provided by
Amelia McDonald Manchester, UK
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Google Ads Campaign & Tracking Setup + Ongoing ManagementAmelia McDonald
Starting at$400 /mo
Tags
Google Ads
Google Analytics
Google Search Console
Google Tag Manager
Google Ads Specialist
Lead Generator
This service includes complete Google Ads campaign setup and ongoing optimisation and management, focused on lead generation. It covers campaign planning and creation (Search, Display, or Performance Max), conversion tracking implementation via GA4 and GTM, and strategic performance monitoring. Campaigns are refined over time through structural adjustments, A/B testing, keyword and audience optimisation, and continuous analysis, ensuring consistent improvement and meaningful results.
What's included
Conversion tracking setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign structure planning
I design a tailored campaign structure aligned with your goals, ensuring optimal budget use and targeting. This includes analysing data from past campaigns (if available) to identify opportunities and avoid past pitfalls, setting the foundation for a high-performing Google Ads strategy.
Keyword research tailored to your goals
I conduct thorough keyword research to identify high-value terms that match your audience’s search intent, helping to attract quality leads and maximise your ad spend efficiency.
Ad copywriting and asset creation
I craft compelling, clear ad copy and design necessary creative assets that resonate with your target audience and improve click-through and conversion rates.
Audience targeting setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign creation
I build well-structured campaigns tailored to your business goals, using best practices to set up Search, Display, and Performance Max campaigns that drive targeted traffic.
Landing page conversion rate optimisation recommendations
I review your landing pages to identify areas for improvement that can boost user engagement and increase conversion rates. Based on best practices and data insights, I provide actionable recommendations to help turn more visitors into leads or customers.
Ongoing campaign optimisation
I continuously monitor and refine your Google Ads campaigns to improve performance and maximise lead quality. This includes making data-driven adjustments to keywords, ad copy, bids, budgets, and targeting. I also test new strategies and make structural changes, such as reorganising ad groups or adjusting campaign types, based on performance trends, ensuring your campaigns evolve and stay effective over time.
Reporting & campaign management
You’ll receive clear, concise performance reports each month outlining key metrics, insights, and recommended next steps. I handle day-to-day campaign management; monitoring results, spotting issues early, and ensuring your account runs smoothly. This gives you full visibility into what’s working and confidence that your campaigns are in expert hands.
FAQs
I’m happy to audit and improve existing campaigns if they align with best practices. Let me know what you’ve already got running and I’ll advise whether a fresh setup or restructure would be more effective.
Yes, I can set up Display or Performance Max campaigns that include remarketing, as long as the necessary audience signals (like GA4 or Tag Manager events) are in place. If required, I can create these audience signals for you and set up remarketing campaigns once enough data has been collected.
Absolutely. I provide clear, jargon-free monthly reports with context and actionable insights. No guesswork required.
Yes, campaigns can be paused at any time, but the management period runs continuously from the start date unless agreed otherwise before purchase.
I don’t guarantee specific results, as performance depends on factors like budget, competition, landing pages, and market demand. What I do guarantee is expert setup, full transparency, and strategic, data-led management.
There’s no one-size-fits-all, but I recommend a minimum monthly ad spend of $300–$500 to gather meaningful data and begin seeing results. I can help you assess what’s realistic for your goals and industry.
Yes. While I don’t design landing pages, I’ll review your existing one(s) and offer feedback on how to improve relevance, speed, and conversion performance based on ad strategy.
I actively monitor tracking health and performance. If something breaks, I’ll investigate and resolve it at no extra charge; keeping your data reliable is part of the service.
I can advise on fixing disapprovals related to policy violations or ad content. However, I don’t work with suspended accounts or offer appeals for banned advertisers.
Yes, you can view examples of past results in the bio section of my profile. These include anonymised summaries of client campaigns and performance improvements.
I typically complete setup within 5–7 working days, depending on how quickly I receive the necessary access and information. I’ll confirm timelines with you once we start.
Amelia's other services
$400 /mo