Google Ads Campaign & Tracking Setup + Ongoing ManagementAmelia McDonald
This service includes complete Google Ads campaign setup and ongoing optimisation and management, focused on lead generation. It covers campaign planning and creation (Search, Display, or Performance Max), conversion tracking implementation via GA4 and GTM, and strategic performance monitoring. Campaigns are refined over time through structural adjustments, A/B testing, keyword and audience optimisation, and continuous analysis, ensuring consistent improvement and meaningful results.
What's included
Conversion tracking setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign structure planning
I design a tailored campaign structure aligned with your goals, ensuring optimal budget use and targeting. This includes analysing data from past campaigns (if available) to identify opportunities and avoid past pitfalls, setting the foundation for a high-performing Google Ads strategy.
Keyword research tailored to your goals
I conduct thorough keyword research to identify high-value terms that match your audience’s search intent, helping to attract quality leads and maximise your ad spend efficiency.
Ad copywriting and asset creation
I craft compelling, clear ad copy and design necessary creative assets that resonate with your target audience and improve click-through and conversion rates.
Audience targeting setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign creation
I build well-structured campaigns tailored to your business goals, using best practices to set up Search, Display, and Performance Max campaigns that drive targeted traffic.
Landing page conversion rate optimisation recommendations
I review your landing pages to identify areas for improvement that can boost user engagement and increase conversion rates. Based on best practices and data insights, I provide actionable recommendations to help turn more visitors into leads or customers.
Ongoing campaign optimisation
I continuously monitor and refine your Google Ads campaigns to improve performance and maximise lead quality. This includes making data-driven adjustments to keywords, ad copy, bids, budgets, and targeting. I also test new strategies and make structural changes, such as reorganising ad groups or adjusting campaign types, based on performance trends, ensuring your campaigns evolve and stay effective over time.
Reporting & campaign management
You’ll receive clear, concise performance reports each month outlining key metrics, insights, and recommended next steps. I handle day-to-day campaign management; monitoring results, spotting issues early, and ensuring your account runs smoothly. This gives you full visibility into what’s working and confidence that your campaigns are in expert hands.
FAQs
Amelia's other services
Starting at$400 /mo
Tags
Google Ads
Google Analytics
Google Search Console
Google Tag Manager
Google Ads Specialist
Lead Generator
Service provided by
Amelia McDonald Manchester, UK
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- Followers
Google Ads Campaign & Tracking Setup + Ongoing ManagementAmelia McDonald
Starting at$400 /mo
Tags
Google Ads
Google Analytics
Google Search Console
Google Tag Manager
Google Ads Specialist
Lead Generator
This service includes complete Google Ads campaign setup and ongoing optimisation and management, focused on lead generation. It covers campaign planning and creation (Search, Display, or Performance Max), conversion tracking implementation via GA4 and GTM, and strategic performance monitoring. Campaigns are refined over time through structural adjustments, A/B testing, keyword and audience optimisation, and continuous analysis, ensuring consistent improvement and meaningful results.
What's included
Conversion tracking setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign structure planning
I design a tailored campaign structure aligned with your goals, ensuring optimal budget use and targeting. This includes analysing data from past campaigns (if available) to identify opportunities and avoid past pitfalls, setting the foundation for a high-performing Google Ads strategy.
Keyword research tailored to your goals
I conduct thorough keyword research to identify high-value terms that match your audience’s search intent, helping to attract quality leads and maximise your ad spend efficiency.
Ad copywriting and asset creation
I craft compelling, clear ad copy and design necessary creative assets that resonate with your target audience and improve click-through and conversion rates.
Audience targeting setup
I implement conversion tracking using GA4 and Google Tag Manager to accurately measure campaign effectiveness and provide actionable insights for optimisation.
Campaign creation
I build well-structured campaigns tailored to your business goals, using best practices to set up Search, Display, and Performance Max campaigns that drive targeted traffic.
Landing page conversion rate optimisation recommendations
I review your landing pages to identify areas for improvement that can boost user engagement and increase conversion rates. Based on best practices and data insights, I provide actionable recommendations to help turn more visitors into leads or customers.
Ongoing campaign optimisation
I continuously monitor and refine your Google Ads campaigns to improve performance and maximise lead quality. This includes making data-driven adjustments to keywords, ad copy, bids, budgets, and targeting. I also test new strategies and make structural changes, such as reorganising ad groups or adjusting campaign types, based on performance trends, ensuring your campaigns evolve and stay effective over time.
Reporting & campaign management
You’ll receive clear, concise performance reports each month outlining key metrics, insights, and recommended next steps. I handle day-to-day campaign management; monitoring results, spotting issues early, and ensuring your account runs smoothly. This gives you full visibility into what’s working and confidence that your campaigns are in expert hands.
FAQs
Amelia's other services
$400 /mo