The Blueprint - Brand and Website Clarity in a Day

Pro

Kayla Epps

Starting at

3,000

About this service

Summary

The Blueprint turns your ideas into a cohesive, confident brand with a versatile logo suite, curated colors and typography, and custom icons and design elements. A clear brand style and fully designed website showcase your work beautifully and make connecting with your audience effortless. It’s the simplest way to move from scattered vision to a polished, elevated presence.

Process

1. Welcome & Onboarding After payment, you’ll receive a warm welcome email with a link to your personal Trello board to begin your journey.

2. Discovery & Brand Selection On your board, you’ll complete a client questionnaire and select your base brand style, giving us the insight to craft a look that’s uniquely yours.

3. Customization & Website Build We take your selections and transform them into a fully realized brand and website, carefully tailoring each element to reflect your vision.

4. Review & Refinement You’ll have the opportunity to review and provide feedback during a focused revision stage to ensure everything feels aligned and polished.

5. Launch & Reveal Finally, your cohesive, elevated brand and website go live, ready to showcase your work and connect with your audience seamlessly.

*Note: Timeline is linked directly to how quickly you complete your pre work and give feedback*

FAQs

What is the process like?
The Blueprint is a focused, guided experience where we move from brand foundation to a polished website, combining your vision with curated design choices for a cohesive result.
How long does the process take?
The total process takes about two weeks, to allow for you to complete pre-work, with one full day dedicated to hands-on action and design work.
What if I don’t have copy or images ready?
No problem—AI-assisted copywriting and curated stock imagery can be used to create a professional, polished site that aligns with your brand.
Can I make changes after launch?
You receive two rounds of revisions during the process; edits are not included after launch. For ongoing support or updates, clients can join the Atelier memebership.
Who is The Blueprint for?
It’s ideal for creators, small teams, and founders who want a clear, elevated brand and website without the overwhelm of a long, drawn-out process.

What's included

Base Brand Style Choice
A defined style direction that sets the tone for your brand’s visual expression, ensuring every design decision aligns with your aesthetic and values.
Logo Suite
A complete set of primary, secondary, and submark logos plus a favicon, giving your brand a recognizable, versatile identity across every touchpoint.
Color Palette + Typography Pairings
Thoughtfully curated colors and type pairings that ensure clarity, consistency, and a voice that feels distinctly yours.
Icons, Patterns & Design Elements
Custom visual elements that add personality, guide attention, and reinforce your brand’s story without overwhelm.
5-Page Website: Home, About, Services/Offer, Portfolio, Contact pages
A fully designed, five-page site that communicates your message clearly, showcases your work, and makes connecting with your audience effortless.

Duration

1 day

Skills and tools

Brand Design

Web Designer