The Atelier — Ongoing design support for brands with depth

Starting at

$

2,997

/mo

About this service

Summary

The Atelier is a high-touch, ongoing design partnership that supports multi-passionate creators in evolving their brand and web presence with clarity and elegance. From refining logos and visual assets to expanding your website, we ensure every detail reflects your aesthetic and vision. You’ll have dedicated guidance, personalized design support, and a collaborative space to test, iterate, and grow your brand without overwhelm. The Atelier transforms the maintenance and evolution of your brand into a seamless, inspiring experience.

Process

1. Subscribe – Join the Club Choose your monthly membership to unlock dedicated, high-touch design support. You’ll receive your own private Trello board and a welcome walkthrough to get started immediately.
2. Request – Share Your Ideas Add a design task to your queue—one at a time. Whether it’s a new logo, a landing page, or a full brand system, submit your vision in any format that works for you: Google Docs, Loom, sketches, or screenshots.
3. Rest – Unplug & Let Me Design Once your request is in, I get to work—blending strategy, story, and design into something handcrafted just for you. You can focus elsewhere, knowing your brand is in expert hands.
4. Receive – Refined Results Fast Within an average of 48 hours, your design is delivered, ready for review. You can revise, approve, or add your next request to keep the flow going seamlessly.
5. Iterate & Continue With each new request, the process repeats, allowing your brand and website to evolve intentionally over time, all within a steady, high-touch rhythm.

FAQs

  • Who is the Atelier for?

    The Atelier is designed for creative founders, studios, and multi-passionate teams who want high-touch, handcrafted design that evolves alongside their brand.

  • How does the subscription work?

    You subscribe, submit requests through your private Trello board, and receive custom creative deliverables on a rolling basis. The subscription flexes with your pace—whether you have weekly projects or prefer a slower flow—providing consistent, expert design support when you need it.

  • What if I only need a one-time project?

    That’s where the Greenhouse Intensive comes in. It’s a focused, transformation-driven sprint that delivers a mini brand kit and a 5-page website—perfect for clarity without committing to a long-term subscription.

  • How does the process unfold?

    After subscribing, you submit your design requests, I craft each project by hand, and within an average of 48 hours, you receive refined deliverables ready for feedback or approval. You can revise, approve, or add the next request, keeping the creative flow seamless and intentional.

  • Do you work every day?

    To maintain the quality and care of each deliverable, I take Fridays off and one full week off per month. This rhythm is built into the subscription and reflected in turnaround times, with advance notice of any full-week breaks.

  • Can I pause or cancel my subscription?

    Yes. You can pause at any time or cancel within 7 days of starting, with a 75% money-back guarantee.

  • How many projects can I request at once?

    You can queue multiple requests. Each is tackled in priority order, one at a time, ensuring thoughtful, high-quality results for every project.

  • What if I need something outside the usual scope?

    You can always ask. If it aligns with my expertise in branding, web, or design, I’ll make it happen.

  • Who will I be working with?

    Always directly with me, Kayla, the designer behind Soft Logic. There are no middle layers—just a dedicated, ongoing creative partnership.

What's included

  • Brand Design & Refinement

    Ongoing customization of logos, typography, color palette, and visual assets to adapt your brand as it grows.

  • Website Design & Updates

    Refined pages, new sections, or content updates to keep your web presence polished and current.

  • Custom Visual Assets

    Icons, patterns, graphics, and animations tailored to evolving projects and campaigns.

  • Creative Strategy Support

    Guidance on design decisions, visual storytelling, and brand cohesion for all touchpoints.

  • Collaboration & Review Sessions

    Dedicated time for review, feedback, and iteration on brand or website work.


Skills and tools

Brand Design

Web Developer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Framer

Framer

Industries

Design