I help businesses turn Google Search into a more structured, measurable source of customers — from finding the right search intent to building, managing, and continuously improving the campaigns.

Instead of simply launching ads and leaving them running, I look at where the campaign is losing opportunities — irrelevant searches, weak keyword targeting, poor ad messaging, wasted budget, low-converting traffic, or gaps between the ad and landing page.

Keyword & search-intent research

Campaign and ad-group structure

Responsive Search Ads & conversion-focused copy

Negative keyword strategy

Location & audience targeting

Conversion tracking

Campaign setup and launch

Search-term & performance analysis

Bid and budget optimization

Ad testing and optimization

Ongoing campaign management

Performance reporting and improvement recommendations

My approach: understand the business → identify the right customer/search intent → build the campaign → monitor performance → find what's wasting budget or limiting conversions → optimize and test.

Whether you're starting Google Ads from scratch or already spending money without seeing the results you want, I'll work around your business, audience, goals, and budget rather than using a one-size-fits-all setup.