I help businesses build and optimize Facebook and Instagram campaigns around the full customer journey, from reaching the right audience to turning that attention into measurable actions.

Instead of simply boosting posts or running one campaign and leaving it, I look at where the campaign may be losing potential customers -

targeting, creative, messaging, offer, landing page, funnel, or retargeting.

Meta Ads strategy

Campaign and ad-set structure

Audience research & targeting

Prospecting campaigns

Retargeting campaigns

Ad copy & creative direction

Lead generation campaigns

Ecommerce/purchase campaigns

Pixel & conversion tracking

Campaign monitoring

Creative and audience testing

Budget optimization

Ongoing campaign management

Performance reporting

My approach: understand the business → identify the customer → build the right campaign structure → test audiences and creatives → monitor the data → optimize what is working and cut what isn't.