Product Discovery
Starting at
$
2,200
About this service
Summary
FAQs
What is Product Discovery?
It’s the process of validating your idea before you build. It includes: understanding users, testing concepts, and defining the most valuable features.
How long does it take?
Typically 2-6 weeks, depending on the complexity and availability of stakeholders and users.
Who should be involved?
Product owner, business/marketing lead, a technical perspective if needed, and ideally someone with direct customer insight
Do you provide prototypes?
Yes. We create clickable prototypes to test concepts with real users and gather feedback before development starts.
Will this guarantee my product succeeds?
While no process can guarantee success, Product Discovery reduces risks dramatically by validating ideas early, ensuring you invest in what users actually want.
What do I get at the end?
A validated concept, user insights, MVP definition, clickable prototype, risk assessment, and a clear roadmap for development.
Can this help with investor or stakeholder presentations?
Absolutely. We can provide insights, prototypes, and evidence-backed recommendations to help convince stakeholders or investors.
What's included
Kick-off phase
We do quick and focused workshop to agree on the problem, business goals, timelines and who decides what. 👉 You get - problem statement, aligned goals & KPIs, decision matrix. 👉 We need - key stakeholders, top business priorities, any existing project docs. 👉 Why it matters - everyone starts on the same page - less rework later.
Market Research phase
We make research on competitors, market trends, user expectations and opportunity sizing. 👉 You get - competitive matrix, opportunity map, quick market sizing. 👉 We need - target markets, competitor examples, any market research you already have. 👉 Why it matters - finds gaps and real opportunities instead of copying competitors.
User Research phase
Our team do interviews, surveys, and analytics review to learn real user needs, pains and motivations. 👉 You get - personas, JTBD (Jobs-to-be-done), empathy maps, top pain points with quotes. 👉 We need - access to customers or user lists, analytics access (optional). 👉 Why it matters - designs decisions are grounded in actual user behaviour.
Hypotheses & MVP Definition phase
We make testable hypotheses and define the smallest set of features that prove value. 👉 You get - hypothesis statements, MVP scope, acceptance criteria & success metrics. 👉 We need - business priorities and target outcomes (sign-ups, revenue, retention). 👉 Why it matters - minimises time-to-learn and reduces wasted investment.
User Flows & Low-Fidelity Wireframes phase
We map the user journeys and create low-fi wireframes for the key paths to validate structure. 👉 You get - annotated user flows and wireframes ready for prototyping. 👉 We need - feedback from product/marketing on flows. 👉 Why it matters - validates the skeleton before spending design/dev hours.
Clickable Prototype phase
We build a clickable prototype that feels real enough to test the core value and UX. 👉 You get - interactive prototype (mobile/web as required) for demos and testing. 👉 We need - brand assets & any visual direction. 👉 Why it matters - let stakeholders and users "experience" the product early.
Evidence Collection phase
We help you run tests with target users (moderated or unmoderated), capture metrics and qualitative feedback. Mostly, we help clients to generate the valid users via UserTesting.com 👉 You get - usability report with task success rates, recordings, and prioritized fixes. 👉 We need - 5-12 testers (we can recruit or use your users). 👉 Why it matters - proves (or disproves) assumptions before you build.
Risk Assessment phase
Our technical team do quick engineering review - architecture options, integration needs, security/privacy constraints, and a rough cost/time estimate. 👉 You get - tech feasibility report, key risks, effort estimates and recommended stack. 👉 We need - info on existing systems/APIs and preferred tech constraints. 👉 Why it matters - avoids build-time surprises and aligns expectations with reality.
Roadmap, Backlog & Next-Steps phase
We create a prioritised product roadmap, epics/user-stories for an MVP sprint, and a go-to-market checklist. 👉 You get - prioritised backlog, 3-month roadmap, launch checklist, ROI/KPI targets and recommended next hires or partners. 👉 We need - final prioritisation sign-off and budget constraints (if any). 👉 Why it matters - gives a clear, actionable path from idea → launch → growth.
Example projects
Duration
2 weeks
Industries