What's included

• Marketing Strategy

  1. Comprehensive digital marketing plan 2. Target audience analysis 3. Channel strategy (SEO, PPC, social media, email) 4. Comprehensive digital marketing plan tailored for e-commerce

• Content Plan

  1. Content calendar aligned with product launches and promotions 2. SEO-optimized product descriptions, blogs, and landing pages 3. Multimedia content creation (videos, infographics) for product showcases

• Implementation Plan

  1. Timeline: A detailed timeline of implementation steps and key milestones. 2. Resource Allocation: Breakdown of resources required for implementation (personnel, technology, budget).

• SEO and PPC Setup

  1. Keyword research 2. SEO audit and optimization plan 3. PPC campaign setup and management

• Social Media Management

  1. Social media strategy focused on driving traffic and conversions 2. Content creation (posts, stories, ads) optimized for each platform 3. Influencer partnerships for product endorsements and promotions

• Email Marketing

  1. Automated email sequences (welcome emails, abandoned cart recovery) 2. Personalized email campaigns based on customer behavior and preferences 3. A/B testing for subject lines, content, and CTAs

• Analytics and Reporting

  1. Setup of e-commerce analytics tools (Google Analytics, Shopify Analytics) 2. Customized KPI dashboard tracking sales, conversion rates, and ROI 3. Monthly performance reports with actionable insights

• Website Optimization:

  1. X/UI improvements to enhance navigation and user experience 2. Conversion rate optimization (CRO) through A/B testing and optimization of checkout process 3. Mobile optimization to ensure a seamless shopping experience across devices

• Paid Advertising

  1. Ad creative development for display ads and social media campaigns 2. Campaign management and optimization (budget allocation, bid adjustments) 3. Performance monitoring and adjustments based on ROI analysis

• E-commerce Platforms and Integrations

  1. Management of e-commerce platforms (Shopify, WooCommerce, etc.) 2. Integration with marketing automation tools, CRM, and other third-party apps 3.. Technical support and troubleshooting for e-commerce functionalities

• Customer Relationship Management (CRM):

  1. Management of e-commerce platforms (Shopify, WooCommerce, etc.) 2. 2. Integration with marketing automation tools, CRM, and other third-party apps 3. Technical support and troubleshooting for e-commerce functionalities

• Training and Support

  1. Training sessions for internal teams on digital marketing tools and strategies 2. Ongoing support and consultancy to optimize digital marketing efforts