Digital Marketing Management

Annabella Gacus

(0)

Contact for pricing

About this service

Summary

I offer a comprehensive digital marketing management service tailored specifically for e-commerce businesses, encompassing SEO, PPC, social media, content strategy, and website optimization to drive traffic and boost conversions. What sets us apart is our integrated approach that combines advanced analytics, personalized customer engagement, and seamless omni-channel integration, ensuring a cohesive and highly effective marketing strategy that maximizes ROI and growth.

Process

Strategy Development:

Analyze current digital presence.

Define goals and target audience.

Choose marketing channels.

Content Planning and Creation:

Develop a content calendar.

Create and approve content.

SEO and SEM:

Conduct keyword research.

Optimize website and run PPC campaigns.

Social Media Management:

Develop and implement a social media strategy.

Schedule and post content.

Email Marketing:

Create automated email sequences.

Segment lists and personalized emails.

Analytics and Reporting:

Track performance metrics.

Generate and review reports.

Optimization:

Adjust strategies based on analytics.

Continuously improve campaigns and content.

What's included

Marketing Strategy
1. Comprehensive digital marketing plan 2. Target audience analysis 3. Channel strategy (SEO, PPC, social media, email) 4. Comprehensive digital marketing plan tailored for e-commerce
Content Plan
1. Content calendar aligned with product launches and promotions 2. SEO-optimized product descriptions, blogs, and landing pages 3. Multimedia content creation (videos, infographics) for product showcases
Implementation Plan
1. Timeline: A detailed timeline of implementation steps and key milestones. 2. Resource Allocation: Breakdown of resources required for implementation (personnel, technology, budget).
SEO and PPC Setup
1. Keyword research 2. SEO audit and optimization plan 3. PPC campaign setup and management
Social Media Management
1. Social media strategy focused on driving traffic and conversions 2. Content creation (posts, stories, ads) optimized for each platform 3. Influencer partnerships for product endorsements and promotions
Email Marketing
1. Automated email sequences (welcome emails, abandoned cart recovery) 2. Personalized email campaigns based on customer behavior and preferences 3. A/B testing for subject lines, content, and CTAs
Analytics and Reporting
1. Setup of e-commerce analytics tools (Google Analytics, Shopify Analytics) 2. Customized KPI dashboard tracking sales, conversion rates, and ROI 3. Monthly performance reports with actionable insights
Website Optimization:
1. X/UI improvements to enhance navigation and user experience 2. Conversion rate optimization (CRO) through A/B testing and optimization of checkout process 3. Mobile optimization to ensure a seamless shopping experience across devices
Paid Advertising
1. Ad creative development for display ads and social media campaigns 2. Campaign management and optimization (budget allocation, bid adjustments) 3. Performance monitoring and adjustments based on ROI analysis
E-commerce Platforms and Integrations
1. Management of e-commerce platforms (Shopify, WooCommerce, etc.) 2. Integration with marketing automation tools, CRM, and other third-party apps 3.. Technical support and troubleshooting for e-commerce functionalities
Customer Relationship Management (CRM):
1. Management of e-commerce platforms (Shopify, WooCommerce, etc.) 2. 2. Integration with marketing automation tools, CRM, and other third-party apps 3. Technical support and troubleshooting for e-commerce functionalities
Training and Support
1. Training sessions for internal teams on digital marketing tools and strategies 2. Ongoing support and consultancy to optimize digital marketing efforts