I design high-performing websites that balance strong visual design with measurable results. With hands-on experience across 500+ A/B tests and conversion rate optimization initiatives, I use real performance data to inform every design decision. My approach blends UX strategy, experimentation, and clean aesthetics to create experiences that drive growth, aligning user needs with business outcomes without compromise.
What's included
🧱 Conversion-Focused Wireframes (Low to Mid-Fidelity)
Strategic layouts designed around product discovery, purchasing flow, and key conversion points—built to support testing and optimization.
🎨 High-Fidelity UI Design
Pixel-perfect, on-brand designs optimized for conversions.
📱 Responsive Design (Desktop, Mobile)
Mobile-first designs that adapt seamlessly across devices, ensuring a frictionless shopping experience at every breakpoint.
🎯 Typography & Color Systems
Typography and color choices informed by usability and conversion best practices to improve scannability, hierarchy, and buyer confidence.
Refinements based on performance insights, feedback, and CRO goals to continuously improve results.
FAQs
I design and optimize e-commerce websites for DTC brands, with a strong focus on Shopify stores. This includes homepages, collection pages, product detail pages, cart and checkout experiences.
Yes. I frequently work with existing Shopify stores to improve design, usability, and conversion performance. This can include redesigning key templates in Figma, refining user flows, or iterating on high-impact sections without a full rebuild.
My approach is grounded in real performance data and experience from 500+ A/B tests. I focus on improving clarity, hierarchy, trust signals, and purchase flows, designing test-ready layouts that support ongoing CRO efforts.
Absolutely. All designs are created mobile-first and adapted across desktop and tablet to ensure a seamless shopping experience on every device, where most e-commerce traffic typically happens.
The package typically covers the core pages needed for a high-performing e-commerce site, such as the homepage, product detail page, collection page, about page, cart and, if needed, checkout flows.
Any additional pages, custom templates, or unique requirements are discussed and defined during the discovery call to ensure the scope aligns with your goals.
I design high-performing websites that balance strong visual design with measurable results. With hands-on experience across 500+ A/B tests and conversion rate optimization initiatives, I use real performance data to inform every design decision. My approach blends UX strategy, experimentation, and clean aesthetics to create experiences that drive growth, aligning user needs with business outcomes without compromise.
What's included
🧱 Conversion-Focused Wireframes (Low to Mid-Fidelity)
Strategic layouts designed around product discovery, purchasing flow, and key conversion points—built to support testing and optimization.
🎨 High-Fidelity UI Design
Pixel-perfect, on-brand designs optimized for conversions.
📱 Responsive Design (Desktop, Mobile)
Mobile-first designs that adapt seamlessly across devices, ensuring a frictionless shopping experience at every breakpoint.
🎯 Typography & Color Systems
Typography and color choices informed by usability and conversion best practices to improve scannability, hierarchy, and buyer confidence.
Refinements based on performance insights, feedback, and CRO goals to continuously improve results.
FAQs
I design and optimize e-commerce websites for DTC brands, with a strong focus on Shopify stores. This includes homepages, collection pages, product detail pages, cart and checkout experiences.
Yes. I frequently work with existing Shopify stores to improve design, usability, and conversion performance. This can include redesigning key templates in Figma, refining user flows, or iterating on high-impact sections without a full rebuild.
My approach is grounded in real performance data and experience from 500+ A/B tests. I focus on improving clarity, hierarchy, trust signals, and purchase flows, designing test-ready layouts that support ongoing CRO efforts.
Absolutely. All designs are created mobile-first and adapted across desktop and tablet to ensure a seamless shopping experience on every device, where most e-commerce traffic typically happens.
The package typically covers the core pages needed for a high-performing e-commerce site, such as the homepage, product detail page, collection page, about page, cart and, if needed, checkout flows.
Any additional pages, custom templates, or unique requirements are discussed and defined during the discovery call to ensure the scope aligns with your goals.