E-Commerce Website Design
Starting at
$
4,000
About this service
Summary
FAQs
What types of e-commerce websites do you design?
I design and optimize e-commerce websites for DTC brands, with a strong focus on Shopify stores. This includes homepages, collection pages, product detail pages, cart and checkout experiences.
Can you work with an existing Shopify store?
Yes. I frequently work with existing Shopify stores to improve design, usability, and conversion performance. This can include redesigning key templates in Figma, refining user flows, or iterating on high-impact sections without a full rebuild.
How do you approach conversion optimization?
My approach is grounded in real performance data and experience from 500+ A/B tests. I focus on improving clarity, hierarchy, trust signals, and purchase flows, designing test-ready layouts that support ongoing CRO efforts.
Will the designs be mobile-optimized?
Absolutely. All designs are created mobile-first and adapted across desktop and tablet to ensure a seamless shopping experience on every device, where most e-commerce traffic typically happens.
How many pages are included in the package?
The package typically covers the core pages needed for a high-performing e-commerce site, such as the homepage, product detail page, collection page, about page, cart and, if needed, checkout flows. Any additional pages, custom templates, or unique requirements are discussed and defined during the discovery call to ensure the scope aligns with your goals.
What's included
🧱 Conversion-Focused Wireframes (Low to Mid-Fidelity)
Strategic layouts designed around product discovery, purchasing flow, and key conversion points—built to support testing and optimization.
🎨 High-Fidelity UI Design
Pixel-perfect, on-brand designs optimized for conversions.
📱 Responsive Design (Desktop, Mobile)
Mobile-first designs that adapt seamlessly across devices, ensuring a frictionless shopping experience at every breakpoint.
🎯 Typography & Color Systems
Typography and color choices informed by usability and conversion best practices to improve scannability, hierarchy, and buyer confidence.
🧩 Scalable Design System / UI Kit
Reusable, test-ready components (PDP sections, buttons, banners, forms, badges) structured for consistency, speed, and future experimentation.
🔄 Iterative Optimization & Revisions (2 Rounds)
Refinements based on performance insights, feedback, and CRO goals to continuously improve results.
Example projects
Recommendations
(5.0)
Client • Jan 3, 2026
Recommended
I had the pleasure of working with Kristina on a shared project where she took the lead on design and direction. She guided the process with clarity, strong creative vision, and great organization, making collaboration easy and productive. Communication was open and thoughtful, and she balanced leadership with openness to input from the team. Her attention to detail and sense of structure were evident throughout the project, resulting in a strong, cohesive outcome. 10/10 recommend her!
Client • Oct 1, 2025
Recommended
A fantastic experience with Kristina. She listened carefully, truly understood my vision, and delivered a result better than I imagined. Fast, responsive, highly professional and was a pleasure to work with. I can’t recommend her enough.
Client • Sep 4, 2025
Recommended
Working with Kristina is always a great experience! Very professional designs and a great communicator. Highly recommend!
Client • Aug 8, 2025
Recommended
Kristina is an absolute pleasure to work with. She communicates clearly, consistently, and with a genuine collaborative spirit, making every project run smoothly. Her creativity and attention to detail shine through in every design, and her ability to deliver high-quality, visually stunning graphics is truly exceptional.
Client • Aug 4, 2025
Recommended
If you want a graphic designer that will do design better than you yourself imagine, this is it. She did a way better job than I explained her, perfect communication skills, very fast. 10/10 will work again.
Recommended
Working with Kristina was an absolute pleasure. She understood the brand vision immediately and brought it to life with clean, premium, and conversion-focused design. Everything was delivered on time, and the attention to detail was toptier
Client • Aug 8, 2025
Client • Aug 5, 2025
Recommended
I’ve had the pleasure of working with Kristina on our UI/UX design projects, first through Upwork and now on Contra. Our app and website are complex, yet she quickly understood the structure and user flow, delivering designs that feel seamless and engaging. Kristina has been an outstanding partner, responsive, quick to grasp our needs, and consistently delivering thoughtful, visually appealing work. She is easy to collaborate with and brings creative solutions that elevate the user experience.
Client • Aug 4, 2025
Recommended
Working with Kristina has been an absolute pleasure. She's not just a talented UX/UI designer - she's a true creative partner. Every time we collaborate, she brings a level of professionalism, creativity, and attention to detail that's honestly hard to find. She listens carefully, understands the problem, and then delivers something even better than what we had in mind. If you're looking for someone who truly gets UX and UI, who is reliable, thoughtful, and a joy to work with - she’s the one.
Duration
4 weeks
Skills and tools
Industries