I review products and websites, explain where the experience gets confusing and suggest practical ways to improve it. My experience includes auditing and redesigning Fern and SplitSense, as well as improving checkout flows at ALLO. If your product has grown, some screens feel harder to use than they should, or you want another pair of eyes before launch, I can help you work out what deserves attention first.

Navigation, product structure and information hierarchy.

Onboarding and the tasks users repeat most often.

Dashboards, tables, search, filters and forms.

Empty, loading, error and success states.

Visual consistency, readability and responsive behaviour.

Website messaging, calls to action and signup or demo-request journeys.

Existing analytics, session recordings and user feedback, when available.

Annotated examples, prioritised recommendations and a walkthrough of the findings.

How I work I'll go through the agreed areas, look at the available evidence and explain both the issues and possible improvements. The result is a practical list your team can use to plan the next changes. My AI-assisted workflow helps organise research, compare solutions and quickly prototype ideas when that makes a recommendation clearer. I use Claude, Figma AI and Codex alongside app connectors and my skill library, and check the findings myself. AI does not stand in for real user evidence. A typical audit starts around $750. Smaller focused reviews and broader product audits can be scoped separately. This is an expert review, not a study with recruited users or a guarantee of higher conversion. Send me your product link and the area you'd like to improve, and I'll suggest a useful starting point.