Market research, positioning & messaging for your SaaS product by Syed Basit AshrafMarket research, positioning & messaging for your SaaS product by Syed Basit Ashraf
Market research, positioning & messaging for your SaaS productSyed Basit Ashraf
Cover image for Market research, positioning & messaging for your SaaS product
How I can help you
Deep product, price, and features comparison against your competitors
Detailed data analysis of your existing accounts - e.g. high MRR generating industries
User experience summaries from web heatmaps and lead/customer recordings
Customer interviews
Persona and ICP development
Creating content such as social posts, ads, newsletters, landing pages, case studies, and product tutorials for the technical and non-technical audience
Marketing automation via CRMs or Zapier for sending out emails, in-app messages, and push notifications
Adhoc marketing assistance

What's included

Internal Data
Generate insights using heat, scroll, and click maps. Web and funnel analysis (e.g. location, time spent, high-converting pages, etc). Collect feedback using feedback forms and community forums. Watch recordings with leads and customers. Interview salespeople, product managers, and customers (if possible). Data-driven closed-lost and closed-won analysis to determine ICPs.
External Data
Collect feedback from external review websites such as G2. Deep product, and feature-by-feature comparison of competitors. Competitors’ website comparison. SEO relevance and search volume for your target keyword(s).
Content Creation
Social posts, ads, newsletters, landing pages, case studies, and product tutorials for the technical and non-technical audience.
Evaluate Performance
Increase in MQLs. Increase in customer conversions. Feedback from salespeople. Reiterate and refine with improvement. A/B test where possible.
FAQs
30-40 hours per week are expected.
Yes, strategy sessions will be a part of this service. You will also get a 1-hour call with me every week for brainstorming and feedback sessions according to your time zone.
Yes, every client has different needs. Please feel free to get in touch with me for a quote.
Syed Basit's other services
Starting at$3,850 /mo
Tags
Google Analytics
HubSpot
Microsoft Excel
Salesforce
Tableau
Business Strategist
Market Researcher
Product Marketer
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Market research, positioning & messaging for your SaaS productSyed Basit Ashraf
Starting at$3,850 /mo
Tags
Google Analytics
HubSpot
Microsoft Excel
Salesforce
Tableau
Business Strategist
Market Researcher
Product Marketer
Cover image for Market research, positioning & messaging for your SaaS product
How I can help you
Deep product, price, and features comparison against your competitors
Detailed data analysis of your existing accounts - e.g. high MRR generating industries
User experience summaries from web heatmaps and lead/customer recordings
Customer interviews
Persona and ICP development
Creating content such as social posts, ads, newsletters, landing pages, case studies, and product tutorials for the technical and non-technical audience
Marketing automation via CRMs or Zapier for sending out emails, in-app messages, and push notifications
Adhoc marketing assistance

What's included

Internal Data
Generate insights using heat, scroll, and click maps. Web and funnel analysis (e.g. location, time spent, high-converting pages, etc). Collect feedback using feedback forms and community forums. Watch recordings with leads and customers. Interview salespeople, product managers, and customers (if possible). Data-driven closed-lost and closed-won analysis to determine ICPs.
External Data
Collect feedback from external review websites such as G2. Deep product, and feature-by-feature comparison of competitors. Competitors’ website comparison. SEO relevance and search volume for your target keyword(s).
Content Creation
Social posts, ads, newsletters, landing pages, case studies, and product tutorials for the technical and non-technical audience.
Evaluate Performance
Increase in MQLs. Increase in customer conversions. Feedback from salespeople. Reiterate and refine with improvement. A/B test where possible.
FAQs
30-40 hours per week are expected.
Yes, strategy sessions will be a part of this service. You will also get a 1-hour call with me every week for brainstorming and feedback sessions according to your time zone.
Yes, every client has different needs. Please feel free to get in touch with me for a quote.
Syed Basit's other services
$3,850 /mo