Market research, positioning & messaging for your SaaS product

Syed Basit Ashraf

Starting at

3,850

/mo

About this service

Summary

How I can help you

Deep product, price, and features comparison against your competitors

Detailed data analysis of your existing accounts - e.g. high MRR generating industries

User experience summaries from web heatmaps and lead/customer recordings

Customer interviews

Persona and ICP development

Creating content such as social posts, ads, newsletters, landing pages, case studies, and product tutorials for the technical and non-technical audience

Marketing automation via CRMs or Zapier for sending out emails, in-app messages, and push notifications

Adhoc marketing assistance

FAQs

How many hours of availability does this service include?
30-40 hours per week are expected.
Are you available for 1:1 strategy sessions?
Yes, strategy sessions will be a part of this service. You will also get a 1-hour call with me every week for brainstorming and feedback sessions according to your time zone.
Is the price negotiable?
Yes, every client has different needs. Please feel free to get in touch with me for a quote.

What's included

Internal Data
Generate insights using heat, scroll, and click maps. Web and funnel analysis (e.g. location, time spent, high-converting pages, etc). Collect feedback using feedback forms and community forums. Watch recordings with leads and customers. Interview salespeople, product managers, and customers (if possible). Data-driven closed-lost and closed-won analysis to determine ICPs.
External Data
Collect feedback from external review websites such as G2. Deep product, and feature-by-feature comparison of competitors. Competitors’ website comparison. SEO relevance and search volume for your target keyword(s).
Content Creation
Social posts, ads, newsletters, landing pages, case studies, and product tutorials for the technical and non-technical audience.
Evaluate Performance
Increase in MQLs. Increase in customer conversions. Feedback from salespeople. Reiterate and refine with improvement. A/B test where possible.

Example projects