Articles & Guides | Long-Form Content

Isabelle Coetzee

Starting at

$

35

/hr

About this service

Summary

This is where I do my best work. I write long-form content that helps your audience understand something they didn’t before - whether that’s a cybersecurity concept, SaaS marketing tactic, or personal finance principle.
My background in financial journalism trained me to explain complex topics clearly, even when I had to learn them from scratch. I’ve applied that same skill across industries, helping brands turn technical or dry subjects into genuinely useful content.
Whether it’s a blog post, product guide, or explainer article, I’ll make sure your content hits the right balance of accuracy, clarity, and value.
Types of long-form content I offer:
In-depth articles
Educational blog posts
B2B and B2C guides
Product and how-to guides
Thought leadership pieces
SEO-optimized pillar content
Explainer content
White papers
Case studies
Research-based articles
Evergreen content
Industries I’ve written in:
Cybersecurity
SaaS and tech
Personal finance
Banking and fintech
Investment and wealth management
Insurance and insurtech
Credit and lending
Data analytics
B2B marketing
Human resources and recruitment
Employee benefits
Education and upskilling
Remote work and future of work

What's included

  • Brief Template

    A Google Doc to gather details about your topic, audience, tone, and any keywords or special requests.

  • Research

    In-depth research to ensure the content is accurate, relevant, and adds value to your readers.

  • Content Structure

    A clear outline with headings and subheadings to organise the article logically and improve readability.

  • Writing the Draft

    Writing the full article based on the brief and research, aimed at clarity and usefulness for your audience.

  • Revisions

    Up to two rounds of edits to ensure the content meets your expectations - first for structure and content, then for language and tone.

Skills and tools

Copywriter

Technical Writer

Writer

Canva

Canva

Google Docs

Google Docs

Grammarly

Grammarly

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