Email & Web Copy | Short-Form ContentIsabelle Coetzee
Whether you need a set of onboarding emails, landing page copy, or subject lines that get clicks, I’ll help you write copy that’s sharp, on-brand, and clear.
I can work from a brief, help you shape the flow, or collaborate on the strategy behind the messaging. If you have a campaign, a series, or just one key message that needs to land well, I can help.
Types of short-form content I offer:
Email sequences (onboarding, retention, promotional, win-back)
Newsletter copy
Subject lines & preview text
Landing page copy
Website microcopy (CTAs, headers, subheads)
Homepage & services page copy
Product announcements
UX writing & in-app messaging
Short-form conversion copy
Web banners and pop-ups
Industries I’ve written for:
SaaS and B2B tech
Cybersecurity
Fintech and digital banking
Personal finance
Insurance and benefits
Edtech and online learning
Lifestyle finance and consumer products
Remote work and productivity tools
What's included
Brief Template
A simple Google Doc to capture your goals, audience, tone, and specific messaging needs.
Writing the Copy
Creating concise, clear copy for emails, landing pages, or other short formats, focused on driving action.
Messaging Variations
Providing options for headlines, subject lines, or key phrases to help you find what works best.
Suggested Calls-to-Actions
Ideas for CTAs that encourage your audience to take the next step.
Revisions
Up to two rounds of edits to refine the copy and make sure it fits your brand and goals.
FAQs
My favourite is email copy, such as subject lines, preview text, and CTAs. However, I'm also great at landing page content, onboarding flows, product descriptions, and other short-form web copy. I don’t do social media content, but if it lives on a website or inside an inbox, I’m happy to help.
Isabelle's other services
Starting at$35 /hr
Tags
Canva
Google Docs
Grammarly
Ad Copywriter
Copywriter
Email Newsletter Writer
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Isabelle Coetzee Cape Town, South Africa
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- Followers
Email & Web Copy | Short-Form ContentIsabelle Coetzee
Starting at$35 /hr
Tags
Canva
Google Docs
Grammarly
Ad Copywriter
Copywriter
Email Newsletter Writer
Whether you need a set of onboarding emails, landing page copy, or subject lines that get clicks, I’ll help you write copy that’s sharp, on-brand, and clear.
I can work from a brief, help you shape the flow, or collaborate on the strategy behind the messaging. If you have a campaign, a series, or just one key message that needs to land well, I can help.
Types of short-form content I offer:
Email sequences (onboarding, retention, promotional, win-back)
Newsletter copy
Subject lines & preview text
Landing page copy
Website microcopy (CTAs, headers, subheads)
Homepage & services page copy
Product announcements
UX writing & in-app messaging
Short-form conversion copy
Web banners and pop-ups
Industries I’ve written for:
SaaS and B2B tech
Cybersecurity
Fintech and digital banking
Personal finance
Insurance and benefits
Edtech and online learning
Lifestyle finance and consumer products
Remote work and productivity tools
What's included
Brief Template
A simple Google Doc to capture your goals, audience, tone, and specific messaging needs.
Writing the Copy
Creating concise, clear copy for emails, landing pages, or other short formats, focused on driving action.
Messaging Variations
Providing options for headlines, subject lines, or key phrases to help you find what works best.
Suggested Calls-to-Actions
Ideas for CTAs that encourage your audience to take the next step.
Revisions
Up to two rounds of edits to refine the copy and make sure it fits your brand and goals.
FAQs
My favourite is email copy, such as subject lines, preview text, and CTAs. However, I'm also great at landing page content, onboarding flows, product descriptions, and other short-form web copy. I don’t do social media content, but if it lives on a website or inside an inbox, I’m happy to help.
Isabelle's other services
$35 /hr