Email & Web Copy | Short-Form Content

Isabelle Coetzee

Starting at

$

35

/hr

About this service

Summary

Whether you need a set of onboarding emails, landing page copy, or subject lines that get clicks, I’ll help you write copy that’s sharp, on-brand, and clear.
I can work from a brief, help you shape the flow, or collaborate on the strategy behind the messaging. If you have a campaign, a series, or just one key message that needs to land well, I can help.
Types of short-form content I offer:
Email sequences (onboarding, retention, promotional, win-back)
Newsletter copy
Subject lines & preview text
Landing page copy
Website microcopy (CTAs, headers, subheads)
Homepage & services page copy
Product announcements
UX writing & in-app messaging
Short-form conversion copy
Web banners and pop-ups
Industries I’ve written for:
SaaS and B2B tech
Cybersecurity
Fintech and digital banking
Personal finance
Insurance and benefits
Edtech and online learning
Lifestyle finance and consumer products
Remote work and productivity tools

FAQs

  • What kind of short-form copy can you do?

    My favourite is email copy, such as subject lines, preview text, and CTAs. However, I'm also great at landing page content, onboarding flows, product descriptions, and other short-form web copy. I don’t do social media content, but if it lives on a website or inside an inbox, I’m happy to help.

What's included

  • Brief Template

    A simple Google Doc to capture your goals, audience, tone, and specific messaging needs.

  • Writing the Copy

    Creating concise, clear copy for emails, landing pages, or other short formats, focused on driving action.

  • Messaging Variations

    Providing options for headlines, subject lines, or key phrases to help you find what works best.

  • Suggested Calls-to-Actions

    Ideas for CTAs that encourage your audience to take the next step.

  • Revisions

    Up to two rounds of edits to refine the copy and make sure it fits your brand and goals.

Skills and tools

Ad Copywriter

Copywriter

Email Newsletter Writer

Canva

Canva

Google Docs

Google Docs

Grammarly

Grammarly

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