I develop and manage email campaigns from concept and strategy through deployment and reporting, coordinating the creative and technical resources needed along the way.

Strategy & Content I develop the campaign concept, messaging, copy, cadence, and content based on the audience and communication goals.

Creative Production I source assets, brief designers, review creative, and coordinate revisions and approvals to bring the campaign from concept to final design.

Email Execution I manage campaign setup and deployment in Mailchimp, including audience selection and scheduling. For specialized design or technical development, I collaborate with the appropriate creative or technical teams.

Performance Analysis I review campaign performance, including open rates, click-through rates, and other relevant metrics, and use those insights to inform future campaigns.