I develop and manage social media strategies and campaigns from planning through execution and reporting.

Social Media Strategy I develop platform and content strategies based on the brand, audience, objectives, and available resources, including content planning, cadence, and campaign direction.

Content Production I develop concepts, write copy, source assets, and coordinate visual content for social platforms, working with designers and other creative collaborators as needed.

Campaign Management I manage campaigns from planning through launch, coordinating content, approvals, scheduling, promotional efforts, and day-to-day execution.

Community Management I monitor conversations and manage audience interactions, including comments and community engagement, according to the brand’s voice and communication guidelines.

Performance Analysis I review social media and campaign performance using relevant metrics and analytics, applying those insights to future content and strategy.