What's included

• Logo Suite

  → A custom logo set, designed in full color, black, and white → Variations include the full logo, wordmark, shorthand, icon, etc. → Final files neatly organized by format (EPS, PNG, SVG, etc.)

• Brand Voice + Tone

  → A tailored guide with writing samples and brand voice direction → Useful for web, social, email, packaging, and wherever your brand speaks out loud

• Supporting Assets

  → Curated color palette (HEX, CMYK, RGB, Pantone) → Font selection, with all necessary files included → Supporting graphic elements to expand the system → 3 polished mockups showcasing the identity in action → A photography direction moodboard to align the visual vibe

• Social Media Templates

  → Up to 6 templates (IG, Facebook, etc.) → Delivered in Canva, Figma, or Adobe (Your choice)

• Comprehensive Branding Guidelines

  → A clean, comprehensive PDF guide covering all brand assets → Includes usage rules, visual systems, mission/vision blurbs, and more → Think of it as your brand’s manual, easy to hand off, easy to follow

• Target Demographic Analysis

  → An overview connecting your visual identity with your ideal customer → Why it works, who it speaks to, and how to use it strategically

• Client Dashboard

  → A personalized dashboard for collaboration, feedback, and progress tracking → Everything in one place: timelines, assets, comments, updates, and more