Brand Identity Development
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About this service
Summary
What's included
Logo Suite
→ A custom logo set, designed in full color, black, and white → Variations include the full logo, wordmark, shorthand, icon, etc. → Final files neatly organized by format (EPS, PNG, SVG, etc.)
Brand Voice + Tone
→ A tailored guide with writing samples and brand voice direction → Useful for web, social, email, packaging, and wherever your brand speaks out loud
Supporting Assets
→ Curated color palette (HEX, CMYK, RGB, Pantone) → Font selection, with all necessary files included → Supporting graphic elements to expand the system → 3 polished mockups showcasing the identity in action → A photography direction moodboard to align the visual vibe
Social Media Templates
→ Up to 6 templates (IG, Facebook, etc.) → Delivered in Canva, Figma, or Adobe (Your choice)
Comprehensive Branding Guidelines
→ A clean, comprehensive PDF guide covering all brand assets → Includes usage rules, visual systems, mission/vision blurbs, and more → Think of it as your brand’s manual, easy to hand off, easy to follow
Target Demographic Analysis
→ An overview connecting your visual identity with your ideal customer → Why it works, who it speaks to, and how to use it strategically
Client Dashboard
→ A personalized dashboard for collaboration, feedback, and progress tracking → Everything in one place: timelines, assets, comments, updates, and more
Recommendations
(5.0)
Client • Oct 8, 2025
Recommended
Having worked with Masha on several projects over the last 7 years, I can confidently say that not only is she a dynamic and talented designer, with a sharp eye for aesthetics—she has impeccable instincts and a gift for being able to identify, distill, and tell your story to the world. Masha is an invaluable asset for any brand or company, whether you are a start-up, established enterprise, or anything in between.
Client • Oct 3, 2025
Recommended
LOVE working with Masha! Her creativity is unparalleled, and her communication throughout every project is second to none. I can always count on Masha exceeding my expectations – don't hesitate to work with her! She's a great designer to have in your corner.
Client • Aug 7, 2025
Recommended
I've worked with Masha now for 3 years and her creativity is incredible, she can deliver anything that is needed from a logo, poster, iconography, etc, knowing and evaluating the core of each company she works with to express and print its essence on any expression needed. She has done logos, mockups, and websites that are relevant even today.
Client • Jun 25, 2025
Recommended
I had the pleasure of partnering with Marina on a website redesign for REV. She brought my content wireframe to life with cohesive, thoughtful visuals. She also introduced me to Figma and guided me through using it for collaborative copywriting. It became a workspace where our ideas evolved side by side. What stands out most is Marina's eye for how copy and design inform and elevate each other. She truly understands the power of visual storytelling, and I’d work with her again in a heartbeat!
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