Brand Identity Development

Masha S.

Starting at

4,250

About this service

Summary

This package is for you if: → You are launching a new business and want to craft a captivating and creative visual identity for your debut in the market. Let's work together to ensure you stand out! → You have an existing business but are finding that you've outgrown your current branding and it isn't connecting with your audience. I'd love to help you breathe some new life into your brand!

Process

Discovery Call + Setting a Game Plan

First things first! Introductions. Let's hop on a quick discovery call to talk ideas, scope, hopes and dreams, short-term and long-term goals, etc... We can also fine-tune and adjust deliverables based on what your business needs most. --> Following our call, I'll send you a game plan that includes milestones and payment schedule. At this point you will also get access to your client portal.

Design Process

The next steps will vary depending on your project, but during this time I will develop the initial visual identity pitch with some preliminary ideas for logos, colour palettes, and stylistic directions for you to review.

Logo Developement: This process includes several initial sketches and drafts which we will narrow down, refine, narrow down, and refine further until we have a logo design you are stoked on.

Supporting Elements: I'll prepare colour palettes and font assortments for you to review. During this stage I will also present you with your brand voice and tone, mockups, social media templates, relevant research and visual direction strategy.

Tweaking, Editing, Finalizing: At this stage, you will start to have a pretty good idea of your overarching brand identity. All the components will exist and we will spend this time tweaking and finalizing things to ensure they align with your vision.

Branding Usage Guide: The final stage will be compiling all the info and usage rules into your brand identity booklet/guide PDF. This will ensure consistency across mediums and platforms, regardless of who's working with your brand elements!

Asset Compilation + File Hand-off Fin! You will receive a master folder with all of your branding assets, logos, font files, mockups, guides, and everything else, organized by type after final payment is received.

What's included

Logo Package
→ Custom designed logo in full colour + black and white → Logo variations (full logo, wordmark, shortform, icon, etc...) → Final files delivered organized by file type (eps, png, etc...)
Supporting Assets
→ Colour palette (HEX, CMYK, RBG, and Pantone included) → Curated fonts (with font files included) → Supporting graphic elements (curated to best suit your business) → 3 x relevant mock-ups (to showcase visual identity) → Photography moodboard
Brand Voice + Tone
→ A tailored overview of writing samples and styles for use on marketing materials, social media, in email marketing, or elsewhere.
Target Demographic Analysis
→ An overview of the relationship between the visual identity + your target audience.
Social Media Templates
→ 6 x square templates (for instagram, facebook, etc...) → 3 x landscape templates (for linkedin, facebook, etc...) → 3 x portrait/story templates (for instagram)
Comprehensive Brand Identity Guide
→ PDF booklet that includes all of the above in one place. Contains usage rules, visual direction, summaries of your mission statement and everything else. A full guide on how to use and utilize your new brand identity.
Client Dashboard
→ A personalized dashboard for brainstorming, reviewing, and more. → Where you can easily check in during any stage of the design process and see the progress.