Brand Identity Development

Pro

Masha S.

Contact for pricing

About this service

Summary

This package is for you if: → You’ve moved beyond the startup phase and your product or service is earning real traction. Yet your brand still looks like a side project. That mismatch can confuse customers and limit your growth. How I can help: → Clarify where you stand in the market so you attract the right customers and partners → Differentiate from competitors with a distinct visual world and brand immersion → Create a unified brand experience across every touch point; digital and physical → Lay the groundwork for new offerings or markets with a consistent identity

Process

Discovery & Game Plan
Quick call to discuss ideas, scope, and goals
I keep the process organic but organized so you see updates at each stage
Follow-up proposal with process steps, milestones, review periods, timeline, and payment terms
Client portal access so you can check status and share feedback in one place
File Hand-Off
After final approvals I organize all assets into a master folder
You receive logos, font files, mockups, templates, brand guide PDF, and any other deliverables
Files are clearly labeled and sorted by type, ready for use in any project

What's included

  • Logo Suite

    → A custom logo set, designed in full color, black, and white → Variations include the full logo, wordmark, shorthand, icon, etc. → Final files neatly organized by format (EPS, PNG, SVG, etc.)

  • Brand Voice + Tone

    → A tailored guide with writing samples and brand voice direction → Useful for web, social, email, packaging, and wherever your brand speaks out loud

  • Supporting Assets

    → Curated color palette (HEX, CMYK, RGB, Pantone) → Font selection, with all necessary files included → Supporting graphic elements to expand the system → 3 polished mockups showcasing the identity in action → A photography direction moodboard to align the visual vibe

  • Social Media Templates

    → Up to 6 templates (IG, Facebook, etc.) → Delivered in Canva, Figma, or Adobe (Your choice)

  • Comprehensive Branding Guidelines

    → A clean, comprehensive PDF guide covering all brand assets → Includes usage rules, visual systems, mission/vision blurbs, and more → Think of it as your brand’s manual, easy to hand off, easy to follow

  • Target Demographic Analysis

    → An overview connecting your visual identity with your ideal customer → Why it works, who it speaks to, and how to use it strategically

  • Client Dashboard

    → A personalized dashboard for collaboration, feedback, and progress tracking → Everything in one place: timelines, assets, comments, updates, and more

Example projects

REV Prepaid • Brand Identity

Nava Social • Brand Identity for Coffee Brand

Recommendations

(5.0)

Chris Floyd

Client • Oct 8, 2025

Recommended

Having worked with Masha on several projects over the last 7 years, I can confidently say that not only is she a dynamic and talented designer, with a sharp eye for aesthetics—she has impeccable instincts and a gift for being able to identify, distill, and tell your story to the world. Masha is an invaluable asset for any brand or company, whether you are a start-up, established enterprise, or anything in between.

Jaz Fenton

Client • Oct 3, 2025

Recommended

LOVE working with Masha! Her creativity is unparalleled, and her communication throughout every project is second to none. I can always count on Masha exceeding my expectations – don't hesitate to work with her! She's a great designer to have in your corner.

Gabriel Navarro • Kueni Mezcal

Client • Aug 7, 2025

Recommended

I've worked with Masha now for 3 years and her creativity is incredible, she can deliver anything that is needed from a logo, poster, iconography, etc, knowing and evaluating the core of each company she works with to express and print its essence on any expression needed. She has done logos, mockups, and websites that are relevant even today.

Elaine Gillis

Client • Jun 25, 2025

Recommended

I had the pleasure of partnering with Marina on a website redesign for REV. She brought my content wireframe to life with cohesive, thoughtful visuals. She also introduced me to Figma and guided me through using it for collaborative copywriting. It became a workspace where our ideas evolved side by side. What stands out most is Marina's eye for how copy and design inform and elevate each other. She truly understands the power of visual storytelling, and I’d work with her again in a heartbeat!

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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