User Research is essential to build a successful product. We will analyze users' behavior, market trends & competitors, rooms for opportunities, and potential hooks that can create the highest engagement possible with your users. Other than the market and demographic reports, I'll provide you with user personas, user flows, and customer journey where needed. N.B.: This deliverable can be skipped if you already have marketing documentation to support the ideation of the product.

Wireframes are screens with black and white rectangles only. Don't get scared, they are extremely useful. By removing the graphic elements of the screens, we can focus on the content hierarchy, and layout composition, and study what's the best strategy to organize your screens. Furthermore, wireframes can be prototyped to create a clickable experience. The clickable prototype can be proposed to target users for early testing and iteration.

Once the structure of the app has been locked with wireframes, it's time to give a look & feel to the screens. We will explore what colors, fonts, shadows, and imagery are most suitable for your business and app. If you already have branding guidelines in place, I'll rely on those for the stylistic choices.

I will create the UI Design of your product and it includes an atomic design system that will be curated and handed over to the developer(s) of your choice, with the necessary documentation to smooth the workflows.