Brand Architecture (Strategy + Persona) by Oumnia El Khazzani

Brand Architecture (Strategy + Persona) by Oumnia El KhazzaniBrand Architecture (Strategy + Persona) by Oumnia El Khazzani

Brand Architecture (Strategy + Persona)

Oumnia El Khazzani

Starting at

5,000

About this service

Summary

Brand Strategy is the foundation of a strong brand. Without a strategy, any work done by designers, web devs, or copywriters follows no clear (and unique) direction. Brands without a strategy often find themselves copying the status quo or surfing on a design trend, not having a clear positioning, and often end up with a mild personality and tone of voice, failing to connect with their audience deeply.

Deliverables

Brand Strategy Deck

This is a PDF document that consolidates all the strategic and identity work we'll do together. It consists of 5 parts: - Business Case (your intro slides in a typical investor pitch deck) - Brand Core (Why/How/What, Vision and Mission statements) - Positioning strategy with clear USP(s) - Buyer Personas - Brand Story and Proposition statement - Brand Persona, including personality, tone of voice and brand glossary It's a pretty complete document, the cornerstone of your brand and allows you to: - brief any designer for any brand deliverable and be sure designs be consistent across the board - brief copywriters and ensure copy is consistent across the board - brief any other marketing specialist - onboard new hires in your company - have a guiding document you can refer to any time you make a brand-related decision

What's included

Brand Strategy Deck
This is a PDF document that consolidates all the strategic and identity work we'll do together. It consists of 5 parts: - Business Case (your intro slides in a typical investor pitch deck) - Brand Core (Why/How/What, Vision and Mission statements) - Positioning strategy with clear USP(s) - Buyer Personas - Brand Story and Proposition statement - Brand Persona, including personality, tone of voice and brand glossary It's a pretty complete document, the cornerstone of your brand and allows you to: - brief any designer for any brand deliverable and be sure designs be consistent across the board - brief copywriters and ensure copy is consistent across the board - brief any other marketing specialist - onboard new hires in your company - have a guiding document you can refer to any time you make a brand-related decision

Duration

3 to 6 weeks

Skills and tools

Brand Strategist

Copywriter

Google Drive

Miro

Notion

More services

Brand Strategy and Visual Identity

STARTING AT

$10,000

fixed rate, 4 to 8 weeks

Brand MVP

STARTING AT

$2,000

fixed rate, 2 to 3 weeks

Clarity breakthrough session

STARTING AT

$500

fixed rate, 2 to 5 days

Brand Architecture (Strategy + Persona)

Oumnia El Khazzani

Starting at

5,000

About this service

Summary

Deliverables

Brand Strategy Deck

What's included

Brand Strategy Deck
This is a PDF document that consolidates all the strategic and identity work we'll do together. It consists of 5 parts: - Business Case (your intro slides in a typical investor pitch deck) - Brand Core (Why/How/What, Vision and Mission statements) - Positioning strategy with clear USP(s) - Buyer Personas - Brand Story and Proposition statement - Brand Persona, including personality, tone of voice and brand glossary It's a pretty complete document, the cornerstone of your brand and allows you to: - brief any designer for any brand deliverable and be sure designs be consistent across the board - brief copywriters and ensure copy is consistent across the board - brief any other marketing specialist - onboard new hires in your company - have a guiding document you can refer to any time you make a brand-related decision

Duration

3 to 6 weeks

Skills and tools

Brand Strategist

Copywriter

Google Drive

Miro

Notion

More services

Brand Strategy and Visual Identity

STARTING AT

$10,000

fixed rate, 4 to 8 weeks

Brand MVP

STARTING AT

$2,000

fixed rate, 2 to 3 weeks

Clarity breakthrough session

STARTING AT

$500

fixed rate, 2 to 5 days