Brand Architecture (Strategy + Persona)Oumnia El Khazzani
Brand Strategy is the foundation of a strong brand.
Without a strategy, any work done by designers, web devs, or copywriters follows no clear (and unique) direction.
Brands without a strategy often find themselves copying the status quo or surfing on a design trend, not having a clear positioning, and often end up with a mild personality and tone of voice, failing to connect with their audience deeply.
What's included
Brand Strategy Deck
This is a PDF document that consolidates all the strategic and identity work we'll do together. It consists of 5 parts:
- Business Case (your intro slides in a typical investor pitch deck)
- Brand Core (Why/How/What, Vision and Mission statements)
- Positioning strategy with clear USP(s)
- Buyer Personas
- Brand Story and Proposition statement
- Brand Persona, including personality, tone of voice and brand glossary
It's a pretty complete document, the cornerstone of your brand and allows you to:
- brief any designer for any brand deliverable and be sure designs be consistent across the board
- brief copywriters and ensure copy is consistent across the board
- brief any other marketing specialist
- onboard new hires in your company
- have a guiding document you can refer to any time you make a brand-related decision
Oumnia's other services
Starting at$5,000
Tags
Google Drive
Miro
Notion
Brand Strategist
Copywriter
Service provided by
Oumnia El Khazzani Portugal
- 1
- Followers
Brand Architecture (Strategy + Persona)Oumnia El Khazzani
Brand Strategy is the foundation of a strong brand.
Without a strategy, any work done by designers, web devs, or copywriters follows no clear (and unique) direction.
Brands without a strategy often find themselves copying the status quo or surfing on a design trend, not having a clear positioning, and often end up with a mild personality and tone of voice, failing to connect with their audience deeply.
What's included
Brand Strategy Deck
This is a PDF document that consolidates all the strategic and identity work we'll do together. It consists of 5 parts:
- Business Case (your intro slides in a typical investor pitch deck)
- Brand Core (Why/How/What, Vision and Mission statements)
- Positioning strategy with clear USP(s)
- Buyer Personas
- Brand Story and Proposition statement
- Brand Persona, including personality, tone of voice and brand glossary
It's a pretty complete document, the cornerstone of your brand and allows you to:
- brief any designer for any brand deliverable and be sure designs be consistent across the board
- brief copywriters and ensure copy is consistent across the board
- brief any other marketing specialist
- onboard new hires in your company
- have a guiding document you can refer to any time you make a brand-related decision
Oumnia's other services
$5,000