Brand Strategy Deck This is a PDF document that consolidates all the strategic and identity work we'll do together. It consists of 5 parts: - Business Case (your intro slides in a typical investor pitch deck) - Brand Core (Why/How/What, Vision and Mission statements) - Positioning strategy with clear USP(s) - Buyer Personas - Brand Story and Proposition statement - Brand Persona, including personality, tone of voice and brand glossary It's a pretty complete document, the cornerstone of your brand and allows you to: - brief any designer for any brand deliverable and be sure designs be consistent across the board - brief copywriters and ensure copy is consistent across the board - brief any other marketing specialist - onboard new hires in your company - have a guiding document you can refer to any time you make a brand-related decision

Logo with variations Color palette Fonts Iconography Photography Style Brand Guideline 2 Applications