Branding and Marketing. Making ideas an effective reality!

Pro

Damien Samwell

Contact for pricing

About this service

Summary

Your brand is more than just a logo – it’s the story, voice, and experience that sets you apart. I specialize in crafting bold, memorable brand identities that connect with your audience and drive business growth. From strategy to visuals, I create cohesive branding that tells your story across every touchpoint.
With 18+ years of experience in design, marketing, and digital strategy, I go beyond aesthetics to deliver branding that works. Whether you're launching a new business, rebranding, or looking to elevate your marketing, I build strategic, scalable, and visually compelling solutions that make an impact.
What makes me unique? I take a holistic, business-driven approach –combining deep market insights, compelling design, and real-world marketing expertise to create brands that don’t just look good, but resonate and convert. With a background in startups, Fortune 500 companies, and creative agencies, I understand how to position brands for success in competitive markets. Let's build a brand that truly stands out. 🚀

Process

Working with me on a branding project is a collaborative and strategic process designed to create a strong, impactful identity that aligns with your business goals. Here’s what to expect:
1. Discovery & Strategy Session We start with an in-depth conversation to understand your business, target audience, and brand vision.
• Brand questionnaire & consultation call • Competitive analysis & market research • Defining brand values, positioning, and personality
2. Concept Development
Based on the insights gathered, I explore creative directions and present initial brand concepts.
• Mood boards & visual inspiration • Logo & identity design sketches • Color palettes, typography, and brand aesthetics
3. Refinement & Feedback
You’ll review the concepts and provide feedback to ensure the brand truly represents your business.
• Revisions based on your input • Fine-tuning logo variations, color choices, and typography • Ensuring consistency across all brand elements
4. Brand Identity Design
Once approved, I develop a full visual identity that extends beyond the logo to all brand assets.
• Primary & secondary logo variations • Iconography, patterns, and supporting graphics • Brand style guide to ensure consistency
5. Marketing Collateral & Digital Assets (Optional)
To bring your brand to life, I create branded materials for print, digital, and social media.
• Business cards, brochures, and sales materials • Social media templates & website branding • Packaging and merchandise design (if applicable)
6. Final Delivery & Brand Guidelines
You receive a complete brand package with everything needed to launch and maintain your brand.
• High-resolution logo files (various formats) • Brand guidelines document for future use • Support on implementation & next steps
7. Ongoing Support & Growth (Optional)
Your brand doesn’t stop evolving after launch. I offer continued support to help you scale.
• Additional marketing assets as your business grows • Website design & digital marketing strategies • Brand refreshes or updates as needed
This process ensures a seamless, collaborative experience, resulting in a brand identity that is not only visually striking but also strategically positioned for success. Ready to bring your brand to life? Let’s chat! 🚀

FAQs

  • What is included in a branding package?

    My branding packages typically include logo design, color palette, typography selection, brand guidelines, and digital assets like social media templates. Additional services like marketing collateral, packaging design, and website branding can be added based on your needs.

  • How long does the branding process take?

    Most branding projects take between 4-6 weeks, depending on the scope and the number of revisions. I'll provide a clear timeline during our initial consultation.

  • What if I only need a logo design?

    While I recommend investing in a full brand identity for consistency, I offer logo-only packages for businesses that need a quick visual refresh or are just starting out.

  • How many logo concepts will I receive?

    I typically present 2-3 initial logo concepts based on our discovery session. We'll collaborate to refine your chosen direction through up to two rounds of revisions.

  • Can you refresh my existing brand instead of creating something from scratch?

    Absolutely! I offer brand refresh packages for businesses looking to modernize their existing identity while preserving key elements.

  • What makes your branding services unique?

    I combine design expertise with strategic insight, ensuring your brand not only looks great but also connects with your target audience and supports business growth. My experience spans startups, agencies, and Fortune 500 companies – giving me a unique perspective on how brands succeed in different markets.

  • Will I receive a brand guidelines document?

    Yes! Every branding project includes a brand guidelines document outlining logo usage, color codes, typography, and best practices to maintain consistency across all platforms.

  • Do you offer social media branding as part of the package?

    Yes! I can create custom social media templates and profile graphics to help you maintain a consistent brand presence online.

  • What file formats will I receive?

    You’ll receive high-resolution logo files in JPEG, PNG, SVG, and PDF formats – ready for both print and digital use.

  • How involved will I be in the process?

    Collaboration is key! Your feedback is essential at every stage, from the initial concept development to final approvals, ensuring the result aligns with your vision.

  • Do you offer copywriting or tagline creation?

    Yes, I can collaborate with copywriters to craft taglines, messaging frameworks, and brand voice guidelines that align with your brand identity.

  • Can you help with marketing campaigns after the branding project?

    Absolutely! I offer ongoing marketing support including campaign design, social media assets, and email marketing templates to help your brand gain visibility.

  • What happens if I need more design assets in the future?

    I offer retainer services and one-off design requests to support your brand’s ongoing needs as your business grows.

  • How do I get started?

    Simply reach out via my Contra profile or website for a free consultation. We’ll discuss your needs, goals, and project scope before moving forward with a custom proposal.

What's included

  • Brand Strategy & Positioning

    A deep dive into your brand’s vision, values, and target audience to define a unique market position and messaging framework. • Brand discovery session • Competitive & audience analysis • Brand positioning statement • Core messaging & value proposition

  • Logo & Visual Identity Design

    Crafting a distinctive and professional brand identity that resonates with your audience and sets you apart. • Custom logo design (primary & secondary versions) • Typography & color palette selection • Brand pattern/iconography design • Brand guidelines document

  • Marketing Collateral & Print Design

    Ensuring brand consistency across all materials, from digital assets to print collateral. • Business cards, letterheads & stationery • Brochures, flyers & sales decks • Social media graphics & templates • Presentation & pitch deck design

  • Social Media Branding & Strategy

    Developing a compelling social media presence with visuals and content strategies tailored for engagement. • Social media branding (profile & cover images) • Custom post templates (Instagram, LinkedIn, etc.) • Content strategy & posting guidelines • Hashtag & engagement strategy

  • Brand Voice & Content Guidelines

    Defining how your brand speaks and connects with its audience for consistent messaging through a brand guideline document. • Tone of voice guidelines • Sample copy & brand storytelling framework • Key messaging do’s & don’ts • Content pillars & themes for marketing

  • Marketing Campaign Design & Execution

    Crafting compelling campaigns that drive visibility, engagement, and conversions. • Campaign concept & strategy • Ad creatives for digital & print • Landing page design & optimization • Email marketing design & templates

Example projects

Creating a new Business Consultancy brand and website

Recommendations

(5.0)

Recommended

I’ve had the pleasure of working with Damien on developing the Raleigh International website, and I can’t recommend them highly enough. Their design and development skills are outstanding, bringing creative and functional solutions to our projects. What sets Damien apart is the time taken takes to understand the product, objectives and customers; as well as fantastic attention to detail. Damien thinks of things you haven't considered which result in the project exceeding expectations.

Recommended

From the logo to the overall web design, print ads, web banners, videos and stationary, the Kaya brand, developed and implemented by Damien, has been part of our success. As an online business operating in developing countries, customers need reassurance of quality and professionalism yet still connected with the communities where we work. They also need inspiration for a once-in-a-lifetime trip. Our brand worked hard to achieve all of this- and built recognition amongst far larger competitors.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

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