Branding (Core) - For Companies Ready to Scale

Pro

✦ Jasmine Law

Starting at

$

6,500

About this service

Summary

Our Basic Brand (Core) is perfect for businesses that want to dig deeper into their brand and lay strong foundations for growth. The Core plan includes full brand strategy—purpose, voice, audience, positioning—paired with a tailored visual identity system.
You’ll walk away with a brand that not only looks the part but knows exactly what it stands for. Includes extended assets like social media templates, pitch deck slides, and a comprehensive brand guide to keep everything consisten
Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP

Process

1. Discovery Session / Questionnaire A collaborative deep-dive into your business, goals, and audience to uncover what sets your brand apart.
2. Brand Positioning & Strategy Clarity around your brand’s mission, voice, audience, and key messaging—built to guide future decisions.
3. Moodboarding & Visual Direction Curated references and visual inspiration that shape the creative direction before diving into design.
4. Visual Identity Design A tailored identity system—logo, colours, typography, and core elements—crafted for consistency and impact.
5. Brand Guidelines A comprehensive brand manual including your logo, colour palette, typography, and visual direction—plus tone of voice, messaging examples, social media usage, presentation layouts, and visual guidelines for consistent branding across web, content, and campaigns.
6. Extended Assets Social media templates, deck slides, patterns, and other assets for a brand that scales across platforms.
7. Final Delivery All files neatly packaged—editable formats, ready-to-use exports, and a walkthrough so you know exactly how to use your new brand.

What's included

  • Brand Discovery & Positioning

    Workshop or questionnaire to understand your business, audience, and goals—forming the foundation for strategic design decisions.

  • Brand Strategy Starter Kit

    Definition of brand purpose, mission, target audience, key differentiators, tone of voice, and high-level messaging.

  • Visual Identity Essentials

    Logo, colour palette, and typography—designed to be distinctive and web-friendly.

  • Style Direction for Web

    Moodboard and layout direction for visual consistency across your site (can be used to guide your website design).

  • Design Assets

    Design Style Guide: Guidelines for maintaining design consistency, including branding elements, colour schemes, typography, and UI components.

  • Visual System

    Includes patterns, graphic elements, photography direction, and iconography to expand your brand toolkit.

  • Social Media Templates

    Custom-branded templates for posts, stories, or banners—delivered in editable formats (Figma, Canva, etc.).

  • Slide Deck Template

    Expanded document including brand personality, messaging, examples of application across web, print, and social.

Recommendations

(5.0)

Charlie Wheeler • Adtecher

Client • Jul 18, 2025

Recommended

Amazing! Jasmine picked up on our requirements after an initial consultation and then spent a lot of time and care researching the site layout and design for our specific customers, the extra care was really impressive and it looks spot on!

Corinne Sawers • PatientPerfect

Client • Jul 13, 2025

Recommended

Jasmine is talented designer and product strategist, who supported us in our design needs in a critical stage. She is skilled at understanding our product, customer, growth plans and tailoring our design needs to ensure our design fully supported our strategic growth. She is highly responsive, collaborative, and experienced with the needs of early and growth stage companies. I couldn't recommend her more highly for your product, web & mktng design needs, whatever stage your company is.

Duration

6 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Creative Suite

Adobe Creative Suite

Slack

Slack

Spline

Spline

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